AI in Research and Strategic Marketing Planning

We start this month's Newsletter with the big news from OpenAI Dev Day which has unleashed a number of new opportunities for marketers to streamline their Marketing operations - My Take on the OpenAI Dev Day Announcements as an Experienced Marketer and Agency Operator

Our theme this month is "AI in Research and Strategic Marketing Planning" which explores how Synthetic data provides new opportunities to Marketers do things that have previously been costly and time-consuming to execute. Our feature, "Synthetic Insights: The New Frontier in Marketing Research and Strategy", dives into how data is now our most valuable asset.

Along this theme, we showcase how leading brands are turning AI Insights into Strategic Marketing victories. These stories aren't just inspiring—they're your playbook for what's possible.

We follow on with a quick overview of some useful tools to get you started on your AI augmented Marketing Planning in Decoding Research: AI Tools That Illuminate Marketing Insights

Finally, in case you missed it from our earlier newsletters, here's a handy guide to the common terms you need to know if you want to get serious about AI in Marketing - Demystifying Generative AI: Your Essential Glossary for Large Language Models

Hope you enjoyed this newsletter. Things are already hotting up for the next newsletter and I cant wait to talk more about how GPT Assistants are here today to enable you to drive higher ROI across your marketing operations.

Thats all for this month. If you're interested to get these learnings and insights every month, remember to Subscribe to this Newsletter.

Cheers

Charan