AI Research Just Leveled Up—Again (with Perplexity Deep Search).

Perplexity just dropped its “Deep Research” feature, and if you’re in tech, finance, marketing, or really any field that requires or can benefit from deep analysis, pay attention.

Why? Because Deep Search is a full-scale research assistant that can do in minutes what takes human experts hours.

Here’s what makes it a game-changer:

Insane Benchmarks: Scored 21.1% on Humanity’s Last Exam (expert-level reasoning) and 93.9% on SimpleQA (factual accuracy).

Autonomous Research: Runs dozens of searches and analyzes hundreds of sources in 2-4 minutes—meaning you get deep insights at lightning speed.

Versatility: Whether it’s finance, marketing, tech, health, or travel, Perplexity digs deep and delivers comprehensive results.

Easy Sharing: Export findings as PDFs or Perplexity Pages to collaborate and distribute effortlessly.

And here’s the kicker: Perplexity is giving free users a limited number of Deep Research queries per day. That means you can test-drive this level of AI-driven analysis without paying a cent.

Now, let’s take a step back.

Big picture: OpenAI launched “Deep Research” earlier this month (I'm a big fan!). Google rolled out Gemini’s Deep Research in December 2024. Now Perplexity is here.

The race for longer chain-of-thought AI research is heating up, and the implications are huge.

AI is now thinking, synthesizing, and presenting insights at near-expert levels.

So, I’ll ask you this: How will you use AI to level up your research and decision-making?

Drop your thoughts in the comments.

Mitch Jackson, Esq. | links

Learn more about Perplexity's Deep Research via the company's recent blog post.

Although it's $200/month, my favorite AI research tool, right now, is OpenAI's Deep Research.