Will AI replace marketers?
Kristine Clark
Data-Driven & Creative Marketer who delivers results | Let’s connect & grow your business
Admittedly I wrote this back in 2023 yet with SGE on its way (in Europe) and generative AI now part of our daily marketing mix, time to reflect and republish!
Remember automation does not mean automatic and AI is still only as smart as we brief it to be. Also, AI has been a bigger part of the landscape for longer than we think it has.
As with everything start with your goal - want to find a better and more professional-looking email regularly? Then a marketing automation tool will be helpful.
Want to measure how customers respond to content and follow up with the most engaged in your database? Again a marketing automation tool is helpful.
Want to give customers to your e-commerce site real-time help for frequently asked questions? A chatbot is fabulous.
Natural language processing tools can help analyze customers' feedback to improve your product offering.
And recommendation engines can encourage shoppers to add a similar or related item to the basket.
Let′s not forget Grammarly to check spelling and grammar (English language )!
Okay, we′re all tripping over Chat GPT as a substitute for writing. See ChatGPT as an inspiration engine. Enter in say ′AI tools in Marketing′ and see what it suggests. As with storytelling be authentic and use your own words.
Partnering with High-Ticket Coaches and Consultants to Build Their Authority Brand & Convert LinkedIn Leads Into Paying Clients | Creator of the Authority Brand Formula?
11 个月Absolutely agree! Humans will always bring a unique touch that technology can't replicate. Keep embracing those tools! ??????
Info Systems Coordinator, Technologist and Futurist, Thinkers360 Thought Leader and CSI Group Founder. Manage The Intelligence Community and The Dept of Homeland Security LinkedIn Groups. Advisor
11 个月Not replace but severely alter the role.
Kristine Clark Thanks for Sharing ??