Will AI replace all SEO positions?

In the age of artificial intelligence, many marketers believe that search engine optimization as a job isn’t here to stay, and like other aspects of marketing, it’s soon to be taken over by ChatGPT or Bard. But the truth is much more complicated.

The increasing supply of AI tools

Over the past 5 years, and significantly since the announcement of OpenAI’s revolutionary ChatGPT, the way we interact with technology has changed substantially, as has our approach to search engine optimization.

Thanks to recent developments in AI, AI-powered algorithms are being utilized by more search engines to provide accurate results for users’ search inquiries by analyzing tremendous amounts of data on user behavior and content on webpages with machine learning. This allows search engines to display more relevant results for users and forces businesses and marketers to stay up-to-date with SEO trends and tools to rank their websites higher.

These new AI trends in SEO have also changed how search engines interpret queries; rather than using only keywords to relay the information users need, search engines now focus more on the context behind these keywords. This change now forces marketing professionals to create and curate content for their websites that’s original and useful for their clients. And with the rise of AI content tools, it has become much easier for marketers to create client-centric content for their clients' services and products.

Is your SEO job at risk because of AI?

However, it’s not all flowers and roses, as the rise of AI content has forced search engines to take new measures to combat unoriginal content with lower rankings. For example, Google has released guidelines for what content qualifies for higher ranking and what relays authority and trustworthiness. Complete use of AI content can be marked as spam, lowering your rank and hurting your total SEO process.

AI has made it much easier for businesses and marketers to analyze their SEO efforts and track their progress with machine-learning algorithms. So the question is, will AI take on the role of an SEO specialist in 2024?

The short answer is no. It’s tough to track the trajectory of what SEO will look like in the following years with the rise of AI and machine learning; however, it’s improbable that AI will eliminate any human trace in the SEO field. It will raise the demand for specialists and empower them with new tools and content creation methods to create high-quality content.

Nowadays, AI is a vital component of any digital marketing strategy and has profoundly revolutionized search engine optimization. By incorporating AI-powered strategies into our SEO efforts, marketers can help businesses establish a solid online presence and drive more website traffic.

Interested in learning more about the new trends in the SEO field? Visit dbrandria.com and look at what our SEO professionals say about the recent developments in SEO.