AI Recommendations in action

7 ideas on how to adjust recommendations on PDP to various marketing activities

It is said that once done, AI recommendations may work for months or even years, increasing business incomes. It’s true but why can we dare for more? The provided features enable us to search for better business results more aligned to actual business scenarios and be permanently active in building margin growth.

Today we will focus on PDP (product detailed page) containing two sets of recommendations usually displaying “recommended for you” and “people also buy” products. Here are 7 ideas supporting 7 marketing activities:

1. Standard flat discount for all products

1st set: Personalized recommendations + boosting more expensive products 2nd set: Cross-sell recommendations

2. Promotion for featured brand

1st set: Personalized recommendations + boosting featured brand

2nd set: Top items + brand limitation?

3. Minimum order value promotion

1st set: Product set recommendations

2nd set: Personalized recommendations + minimum price filter

4. Season Sale

1st set: Personalized recommendations in multiple rows.

5. Flash sale

1st set: Last seen products

2nd set: Resent interactions + addToCart event

6. Returning customer

1st set: Personalized recommendations

2nd set: Similar products

7. First visit after a transaction

1st and 2nd set: Section recommendations + excluding last bought category

And what is your experience? Feel free to comment on this newsletter when published on LinkedIn. The most interesting ideas will be described in upcoming Synerise Inspirations.?

Are you interested in this topic; do you want to learn how to use Synerise smarter? Join us at the next Inspiration Session!

(Un)lucky number

2 digits conversion rate for users who interacted with recommendations

Use (This) Case

An old Chinese adage says...

"Recommendations are for the buyer, not the seller."

~Yì píng pí jiu

Are you looking for an idea for new scenarios, do you want to improve existing ones, or do you need an impulse to know what and where to look for? The Inspirations newsletter is a supplement to the Synerise Inspirations Sessions prepared exclusively for Clients and Partners. In this open to everyone form, we invite you to the world of digital marketing in which AI plays the leading role.

Business Value Services Director,?Dominik Krolikowski