?AI for real estate: what realities while waiting for the revolution??

???RENT show: AI at the heart of real estate innovation!???

At the 12th edition of the RENT Show, dedicated to new technologies for real estate, the theme of artificial intelligence took center stage. It was the perfect opportunity to assess the promises of this technological revolution and its current reality!

Artificial intelligence (AI) refers to the ability of a machine or software to simulate human cognitive functions, such as learning, problem-solving, and decision-making. It relies on algorithms and models that enable computer systems to analyze data, adapt, and perform tasks autonomously.

???A revolution on the horizon

Hailed as disruptive as the internet, AI promises to transform our professional lives. The numbers speak for themselves: in just two months, ChatGPT reached 100 million users (it took seven years for the internet to do the same!). But as with any innovation, a phase of disillusionment may follow this initial excitement before broader adoption.

????Elon Musk, the CEO of Tesla and SpaceX, frequently refers to AI as a "transformative force":?"Artificial intelligence could be more powerful than humanity itself. It is crucial to proceed with caution."

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???AI in real estate: improvement without disruption?

AI has now become a central topic for real estate agents. However, current advances mainly involve process improvements rather than radical transformations.

Agents can rely on AI to:

?? Write listings,

?? Manage emails,

?? Write visits reports,

?? Optimize content for SEO,

?? Improve social media presence.

? These tool help by improving efficiency and quality, but they haven’t yet changed the nature of the profession. AI may soon become the interface for agency software, simplifying its use and increasing productivity. But for now, no revolution is in sight!

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????Image creation and processing: endless possibilities

The potential of AI in image processing opens exciting possibilities. It allows the creation of decoration, layout, or renovation projects, even energy-related ones, at reduced cost and in record time. Several startups are already capitalizing on this niche to offer practical and cost-effective solutions to real estate professionals.

???Brad Inman, founder of Inman News, points out:?"Visual and image processing technologies powered by AI enable the visualization and adaptation of properties at a lower cost, transforming how real estate agents present properties."

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???Will AI replace real estate agents?

AI improves productivity, but it can also become a strategic advantage for those who know how to use it effectively. For agents, the strategy is clear: stay informed, get trained, and adopt the available solutions. As AI advocates say:?"AI won’t take your job, but someone who knows how to use it might!"

????Andrew Ng, AI pioneer and founder of Landing AI, says:?"AI adoption allows agents to focus on human interactions while automating repetitive tasks, giving them a real competitive advantage."

???Yann Jéhanno, president of the Laforêt network in France, states:?"AI is a lever that gives real estate agents better responsiveness and adaptability, a decisive advantage in a competitive sector."

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???And what about tomorrow?

Breakthrough innovations are often unexpected: no one predicted the internet ten years before its arrival. Today, futuristic scenarios are taking shape, such as the automated management of customer relationships through AI. The latest AI systems can naturally converse, making 100% automated prospecting and client follow-up possible.

An example? The American travel agency Navan already uses an AI capable of solving 40% of customer issues without human intervention. When will we see an AI of this magnitude in real estate? ????

????Bruno Bensaid, consultant and founder of Immoweek, points out:?"Customer relations with AI could revolutionize personalized follow-up, but we must remain vigilant about ethical issues and transparency during this transition."

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??To conclude :

The potential for AI to revolutionize real estate is undeniable. However, the reality today is that we are still in the early stages of this transformation. While AI can significantly enhance productivity and offer new possibilities for visualizing and marketing properties, the true disruption is still on the horizon. The path to full AI integration is fraught with challenges, including ethical concerns and the need for widespread adoption. As with all technological revolutions, AI in real estate will likely evolve in unexpected ways, offering both opportunities and obstacles for professionals in the industry. For now, AI is a tool, not a replacement its true power will be unlocked in the years to come.

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