The AI race is started! : Why Google is Struggling to Keep Up this Week

The AI race is started! : Why Google is Struggling to Keep Up this Week

Much like the race to the moon,?the race to compete with AI Technology is here,?and it is already making a significant impact on the industry. In 2023, we have seen Tech giants, including both Microsoft and Google, take strides in their investments toward AI integrations. However, with AI's competitive nature rising, recent demos from?Google may be the reason the firm is facing some serious heat in this segment.?The market response to their recent AI integration attempts positioned at risk with the consideration of?upending its search engine’s reputation for surfacing reliable information.??

Here is what we can learn from Google's Q1 FY23 AI Demo:??

Google has a long-running reputation in the tech industry, however,?this week's AI demo?of their news may be one of the first challenges the firm will need to resolve.?Google hosted a Demo Summit on 2/8/2023 to show off its new AI search features, but a?ChatGPT?rival is still weeks away from making its debut.?The demo, which included references to many products that are still unavailable, occurred just hours after someone noticed that Google's advertisement for its newly announced product, Bard. The actual large language model contained an error about the James Webb Space Telescope, raising concerns on preparedness to adapt this full-scaled capability.??The event that the company held had focused on highlighting its work, and improving search using artificial intelligence — but couldn’t match the?new features demoed by Microsoft earlier this week.??

The Biggest News from the events,?Google just lost $100B of it’s market cap due to the failed Demo of it’s AI Bot “Bard”?during the event, meanwhile?Microsoft’s stock went up since the event of Bing integrations.

Overall, Google’s Demo is a lesson that there is a lot of room to learn and improve from. In this scenario, we can identify key takeaways from this Q1 FY23 demo that would prevent a firm from?similar?loss in future situations.?

• Google’s overall event received harsh critique due to the lack of quality during their demo presentations. Most noted that this was also due to the moment when Google’s AI Bard answered wrong to query during the event.?
• Looking at Google’s Approach toward Bard,?one of the key impacts from the SEO point view can be AI replacing the sections like “People may ask” & “frequently asked questions” -- Google will prefer AI to answer those queries.?
• Feedback critiques?Google for ‘'Scrambling'‘ their demo presentation, and ultimately an embarrassment with poor reflection of their AI perception.?
• Google lost a phone during the demo, it was a pretty horrible moment for the host and poor reflection of the brand's purpose.??
• Google’s AI will help generate 360 degree?spinable?images?with selected images on a product page.?
• Google talked about “No one right answer” also called “zero-search keywords”. Integration of AI in Google searches like this will be preferred by them to give their users better answers.?
• Google will provide API to companies To train their own models, Microsoft is also doing the same thing with Open AI.?
• Google will increase the use of AI for Lens & Maps. For Maps, to generate better street & sky views.?
• Google mentioned their other AI related projects like?Blob Opera- to create your own opera song.??

Concluding Interpretations?

Overall, the general buzz of Google’s Demo Event has left a lot of people disappointed . This is due to their overpromise for BARD insights, and underdeliver with not putting enough emphasis on Bard. Rather, the focus was centered on about Maps, Experiments, and Lens. However, my perceived takeaway is this was a rather rushed event, with hopes to increase feasibility in their?new products. However, considering their ownership of organic data engines, and mass metadata information, Google will do better than Microsoft in long term.?