The AI Prompt that Could Transform your Financial Advice Business

I keep repeating this research and the results surprise me every time - because the results never change.

Most financial advisers don't know which clients they really want to work with.

The fact is that whilst most financial advisers have a rough/reasonable idea of the sort of clients they want to work with, the vast majority cannot or find it extremely difficult to describe their 'dream' ideal client, and they certainly don't have it written down for strategic purposes.

At my workshops I ask financial advisers to write down a description of the 'perfect' client for them. I ask if the next email they opened was from this person, what/who exactly would you want them to be?

Think about that for a moment...

Well, AI can help with this - so open up ChatGPT or Claude and use this deep thinking AI prompt to help you get closer to being able to identify who you REALLY want to work with.

Copy and paste this and add anything else that is relevant in the [brackets].

"I am an IFA/financial adviser/planner [be precise] looking to define my ideal client with extreme clarity so I can tailor my services, marketing and client engagement strategies effectively.

While I have a general idea of the types of clients I enjoy working with, I want to develop a precise, well-structured ideal client profile that goes beyond demographics and financial goals to include psychographics, values, behavioural traits and [add anything else].

Please guide me through this process by asking deep, strategic questions to uncover:

1?? Demographics & Professional Profile

What is my ideal client's age range, location and profession?

What income level and financial standing do they typically have?

What stage of life are they in (e.g., early career, mid-life accumulation, pre-retirement, business exit planning)?

2?? Financial Goals & Challenges

What are their key financial objectives (e.g., wealth growth, retirement security, estate planning, tax efficiency)?

What specific financial pain points or struggles do they face?

How do they currently manage their money, and what misconceptions or fears might they have?

3?? Psychographics & Personal Traits

What are their core values when it comes to money, security and lifestyle?

How do they make financial decisions – are they analytical, cautious or aspirational risk-takers?

What type of lifestyle, hobbies and interests do they have, and how does this shape their financial needs?

Where do they consume information (e.g., news sources, books, social media platforms, events)?

4?? Relationship with a Financial Adviser

What do they expect from a financial adviser, and how involved do they want to be in financial decisions?

What past experiences - good or bad - have they had with financial professionals, and how does this shape their expectations?

How do they define trust and credibility when working with an adviser?

5?? Emotional Triggers & Decision-Making Factors

What financial fears or stressors keep them up at night?

What are the key emotional or life-changing events that might lead them to seek my advice?

How do they want to feel after working with me (e.g., secure, confident, in control, excited about their future)?

6?? Referral & Growth Potential

What does their network look like, and are they likely to refer my services? If they do, what is the best way for me to approach them for introductions?

Do they belong to professional organisations, business groups or online communities where I can connect with similar prospects?

7?? Bringing It to Life

If I were describing my ideal client to a private investigator tasked with finding them, how would I define them in clear, vivid detail?

Can I give them a name, persona and even a representative image to make them more tangible?

Once we establish this detailed profile, help me craft a marketing and engagement strategy tailored specifically to my ideal client. I’d also like to explore how I can refine my services, communication style and business focus to serve them better and attract more clients like them."

Many financial advisers have a general idea of the clients they want to work with, but few take the time to define their ideal client with real precision. The prompt above gives you this precision.

Without this clarity, marketing feels scattered, messaging lacks impact and advisers often attract clients who aren’t the best fit. A well-defined ideal client profile helps you focus your efforts, tailor your services and build stronger, more profitable relationships.

And you'll get many more referrals from more of your ideal clients. Who doesn't want that?

To make this process easier, use the prompt above to guide you step by step in defining your ideal client. As you can see, it goes beyond basic demographics, helping you uncover their values, challenges, decision-making style and expectations.

Use the prompt to refine your messaging, attract the right clients and position yourself as the go-to adviser for this type of client.

Bonus Tip: Even after ChatGPT has given you what you have asked for, don't be afraid to challenge it or even refine what it has created. Ask it "What have you missed out?" and see how it updates the output.

Want more business development prompts like this? Join us in the Adviser Growth Community where we post daily personal and business development prompts for financial advisers. Join us here: https://www.skool.com/adviser-growth-community