AI Productivity - The Secrets of Salesforce AI Success
Conrad Funnell
Become a Salesforce Adoption Guru | Salesforce CTO | Customer & Executive Success | ex-Salesforce | NED | Trustee | 6 x Salesforce Certified
I see many large organisations making the mistake of assuming that their extensive resources and in-house expertise will automatically make AI integration smooth.
It’s not their fault - they think having a big budget and established technical teams means they can bypass the common challenges of AI, because they believe size alone can overcome complexity.
But the truth is, even the largest enterprises face significant hurdles and a mindset like this could be costing them more than they realise.
Think your Enterprise’s size makes AI integration easy? Think differently.
Enterprises face data quality issues, integration complexities, security threats, high costs and low user adoption, that can stall AI initiatives, drain resources & highlight bigger business challenges.
The real problem?
Large enterprises often believe that their size and resources make AI integration straightforward.
But the reality is that these challenges can derail even the most well-funded AI initiatives. Even the largest enterprises face significant hurdles and these could be costing them more than they realise.
AI Productivity Success
This isn't just about having the resources; it’s about strategically managing the unique challenges that come with your size.
Here is the pathway to AI productivity:
??? Start with Data Quality: Ensure that your AI models are built on accurate and consistent data by implementing robust data cleansing processes and conducting regular audits. No matter how big your data sets are, poor quality data will lead to poor AI outcomes.
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??? Simplify Integration: Even with advanced in-house expertise, integrating AI with existing systems can be complex. Use Salesforce Einstein and pre-built integrations from the Salesforce AppExchange to streamline this process and avoid unnecessary complications.
??? Drive User Adoption: Just because you have a large team doesn’t mean everyone will embrace AI. Invest in comprehensive training and involve users in the AI implementation process to ensure they see the value and are comfortable using the new tools.
??? Manage AI Costs Efficiently: Large budgets don’t mean unlimited spending. Conduct a thorough cost-benefit analysis and implement AI solutions in phases to maximise ROI while controlling costs.
??? Leverage External Expertise: Don’t rely solely on your internal teams. Hiring or consulting with AI specialists can provide fresh insights and help navigate the complexities that come with large-scale AI deployments.
??? Ensure Security and Privacy: With larger data sets and more complex systems, ensuring data security and privacy is crucial. Implement robust security measures and ensure compliance with relevant regulations to protect your enterprise’s data assets.
By following this pathway, you can turn the unique challenges of your enterprise into strengths, transforming AI from a new fad into a powerful driver of growth and efficiency.
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?? If you are new here... I work with enterprises to unlock the Salesforce value and the innovation they are missing out on. Why me? I have a unique view having over 11 years working in Salesforce Customer Success and I know what it takes to make your solutions successful. Curious? Repost it on your network, and follow me for more Customer Success with Salesforce.
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Founder & CEO, Franchise Funnels | AI-Powered Sales & Marketing Automation for Franchise Brands.
7 个月Great stuff and so true. It's taken me 7 months to get a deep understanding of how to truly utilise AI in conjunction with a crm.
I make it easy for Coaches and Consultants to grow their revenue by creating compelling offers that lead to repeat clients. Marketing Strategist | Golden Circles | Growth Quest Accelerator | Client Success Summit
7 个月Indeed the adoption of AI for entrlerpises require specialised skill-sets contrary to popular opinion Good point! Conrad Funnell
Head of Salesforce Solutions & Strategy at La Confianza, Specializing in Salesforce implementations.
7 个月Overcoming challenges is crucial to unlocking AI's potential. Strategy is the key.
Super charging LinkedIn profiles to increase engagement, connections and quality leads | 30+ years global marketing experience | No BS marketing strategy | Storytelling and Content for Business Growth
7 个月Great advice!
Create Brands, Ads and Innovative Products People LOVE | Enterprise Account Growth Director at Zappi
7 个月Overcoming the hidden challenges of AI integration is key to unlocking its full potential, especially for large enterprises. By addressing these hurdles strategically, you can pave the way for transformative success. Looking forward to seeing more insights on this journey!