AI-Powered Special Report For a Digital Marketing Manager In a Traditional-Minded B2B Company

Introduction

There are many B2B companies in Japan that misunderstand what online marketing is.

Such companies view their websites simply as online catalogs.

That's why each page on their websites contains a concise one- to two-sentence description of just the features of the product they're selling.

Everyone in these companies stubbornly resists change, and people with innovative ideas are easily weeded out of the company.

One day, a new digital marketing manager of one of such companies decided to start content marketing to build awareness online. However, of course, everyone around him and his subordinates is wondering what he is going to say.

Under the above situation, what are common and uncommon problems he experiences?

Prompts to obtain deep insights

Why can you guess I introduced the above story at the beginning?

Before answering this...

Most trained copywriters do not use the resulting output by AI writing tools as it is. This is because, through years of training, they find it useless at a glance. Rather, they harness it as one of the research materials for writing articles.

Of course, I do the same as they do. And I do more than average trained copywriters do by using some of the top secrets of the latest prompt engineering.

I'll answer the first question.

It is the introduction part that I typed into the Chat GPT window as the first prompt to collect materials for writing this article.

Prompt Stacking for Defining Audience Persona

Well, since the above introductory story ends with a question sentence, Chat GPT will give us its answers, in other words, several common and uncommon problems he, a digital marketing manager, experiences respectively.

The more questions you ask Chat GPT based on these answers, the more details you'll learn about his personas.

Executing prompts one after another like this is called Prompt Stacking.

I'm not going to talk about the specific prompts I used to dig deeper into the personas. This is because I only used the prompts introduced in the following video and its action guides in the Steal Our Winners hosted by Rich Schefren of Strategic Profits. Please see here for more details.: Sam Wood's 3-Phase ChatGPT “Master Research Prompts” For Killer Copy

Here are some results on executing each prompt

I'll list only the title of each item in the execution results below. Of course, Chat GPT provides concise and clear descriptions plus specific, detailed, vivid, unique, and uncommon examples for each.

Common Problems:

• Resistance to Change
• Lack of Understanding
• Budgetary Constraints
• Limited Skills
• Measurement Issues

Uncommon Problems:

• Cultural Nuances
• Language and Localization
• Dependence on Traditional Channels
• External Partners
• Regulatory Hurdles

Challenges:

• The "Invisible Chain" of Hierarchical Pressure
• The "Golden Cage" of Past Success
• The "Shadow of the Giant" Dilemma
• The "Echo Chamber" Syndrome
• The "Ship's Anchor" of Legacy Systems

Pains:

• The "Gasping Goldfish" Syndrome
• The "Drowning in Quicksand" Feeling
• The "Vanishing Ink" Phenomenon
• The "Shattered Mirror" Experience
• The "Sinking Ship in Still Waters" Paradox

Fears:

• The "Screaming in a Vacuum" Nightmare
• The "Last One Standing" Apprehension
• The "Vanishing Ground" Phobia
• The "Aging in Fast-Forward" Dread
• The "Ghost Town" Foreboding

Goals:

• The "Phoenix's Rebirth" Triumph
• The "Magnetic North" Achievement
• The "Green Oasis in a Desert" Realization
• The "Navigator of Uncharted Waters" Accolade
• The "Harmonious Orchestra" Symphony

Actions:

• "Time Capsule" Audit & Analysis
• "Digital Greenhouse" Infrastructure Development
• "Storytelling Guild" Content Overhaul
• "Community Orchard" Engagement Strategy
• "Voyager's Compass" Continuous Learning & Adaption

Desires:

• "Lost City Rediscovery" – Craving for Recognition and Validation
• "Cathedral Construction" – The Longing for Legacy
• "Harmonizing Symphony" – Desire for Cohesiveness and Unity
• "Nurturing Oasis" – The Urge to Foster Growth
• "Horizon Expansion" – The Quest for New Possibilities

If you want to learn more about each item, please read the sequel to this blog that I am about to write. But, if you want to know about them at once, you need to find what prompt stacking I used and to get its knowledge, all you have to do is monthly subscribe to "Steal Our Winners" sponsored by Strategic Profits .

Paying that monthly subscription fee would be a reasonable amount for someone who has had a normal life...but, it would be an extremely risky venture for me considering my current hourly wage and monthly debt repayments...

Special Report For Digital Copywriters

After nurturing this Chat GPT session through several steps of stacking prompts, I finally defined Chat GPT to be a detail-oriented researcher of digital content marketing strategy and an expert in identifying audience personas, documenting brand stories, creating content marketing mission statements, proposing owned media values, creating a documented business case, and crafting action plans.

For the second half of the definitions of Chat GPT, I referred to SEMRush Blog 's The Ultimate Guide to Content Marketing Strategy by Kelly Lyons, senior blog editor at SEMRush.

Based on these above settings, I modified the prompt template created by Sam Wood and had Chat GPT execute it. Note that I named Chat GPT the name Kengo for convenient instructions to it.

Kengo’s Comprehensive Overview

Step 1: "How to boost your web traffic without the chains of outdated strategies."

• Symptoms: Flatlined web metrics, dwindling engagement rates, and user sessions that last mere seconds.
• Problems: Outdated web design, lack of engaging content, poor SEO optimization, and no clear call to action.
• Challenges: Resistance from traditionalists, limited knowledge about modern digital practices, and possibly a limited budget.
• Pains: Losing potential leads, inability to assert online dominance, and decreased brand trust.
• Solutions: Redesign the website with user experience in mind, implement engaging content strategies, and apply modern SEO practices.
• Actions: Hire a web UX expert, invest in quality content, run an SEO audit, and make the necessary changes.
• Specific Example: When the semiconductor company introduced an interactive 3D model of their newest chip on their site, visitors spent an average of 7 minutes longer on the page. These engaged visitors were 60% more likely to inquire, turning a once-static page into a lead magnet.

Step 2: "How to nurture visitors into leads without the cold shoulder of impersonal content."

• Symptoms: Low conversion rates, high bounce rates, and scarce return visitors.
• Problems: Content that reads like an instruction manual, no tailored user journey, and a lack of personal touchpoints.
• Challenges: Creating relatable content, personalizing user experience, and tracking user engagement effectively.
• Pains: Missed opportunities for lead generation, undistinguished brand image, and reduced trust.
• Solutions: Develop targeted content for specific audience personas, personalize the user journey, and integrate analytics tools.
• Actions: Collaborate with content creators for tailored pieces, segment audience and tailor messages, implement A/B testing, and monitor user engagement closely.
• Specific Example: By introducing a blog series addressing common challenges faced by their B2B customers, the company saw a 40% increase in newsletter signups, with many prospects referencing the blog during sales consultations.

Step 3: "How to convert intrigued visitors into loyal customers without the ghost of missed connections."

• Symptoms: High cart abandonment rates, low sales conversion, and lackluster user feedback.
• Problems: Non-intuitive sales funnel, lack of trust-building touchpoints, and insufficient post-visit engagement.
• Challenges: Streamlining the conversion process, maintaining post-visit engagement, and building lasting trust.
• Pains: Decreased sales, missed revenue opportunities, and potential harm to brand reputation.
• Solutions: Optimize the sales funnel, implement retargeting campaigns, and foster post-purchase relationships.
• Actions: Simplify the inquiry or purchase process, initiate follow-up email campaigns, and introduce loyalty programs or after-sales support.
• Specific Example: After optimizing the inquiry process and introducing a post-visit webinar series, the semiconductor company saw a 25% increase in sales conversions, with returning customers praising the post-sales tech support webinars.

PASOP Introductions/Hooks:

1. Attention: The digital world moves at lightning speed. Problem: Stick with yesterday's strategies, and you're left in the dust. Solution: Discover how to soar in the fast lane, leaving competitors staring at your taillights.
2. Attention: Every visitor to your website is a whispered opportunity. Problem: Let them slip, and it's like pouring golden coins down the drain. Solution: Learn the secrets to turning whispers into shouts of success.
3. Attention: Imagine your website as a bustling market in Tokyo. Problem: Without the right strategies, it’s just a ghost town in broad daylight. Solution: Turn your digital space into a hub where deals are sealed, hands are shaken, and success stories are born.

Final Thought

To tell the truth, I've just subscribed to "Steal Our Winners" recently and I applied Sam Wood's prompt template to my writing articles for the first time.

Although there are some concerns here and there, I never expected such a professional report to be produced.

I said at the beginning, that the outputs created by AI-writing tools are usually useless. But, I'd like to make one correction.

If you write the prompts that provide a wide variety of detailed instructions, there would be the possibility of using the results executed by AI as is.