AI-Powered Personalization, the 3 Modes of Persuasion, Tons of Really Good Email Ideas, and More

AI is revolutionizing customer engagement by enabling brands to deliver highly personalized experiences across email, social media, and websites. With AI-driven tools that can analyze real-time data, marketing is no longer just about broad audience segments but creating personalized customer experiences.

According to McKinsey & Company , personalization at scale can drive as much as a 15% increase in revenue and improve marketing spend efficiency up to 30%. Brands like Netflix and Amazon are well-known for successfully using AI to enhance customer satisfaction and drive significant growth.? A recent research report shows that more than 90% of businesses worldwide are employing some variety of AI-driven personalization.

Some key ways AI is transforming personalization:

• Real-time behavioral data: AI algorithms analyze user behaviors in real time, making personalized product recommendations or offers that reflect each user’s current needs.
• Dynamic content: AI enables marketers to adjust content dynamically, like updating email images or web ads based on user preferences. Salesforce reports that 74% of consumers now expect brands to understand their needs and provide personalized content accordingly.
• Conversational AI: AI-powered assistants offer real-time personalized responses, improving customer satisfaction and driving conversions. Research from Forrester shows that brands using conversational AI experience a 10-15% increase in customer satisfaction.

With these advantages comes some challenges:

• Data privacy concerns: AI personalization means navigating data privacy concerns. A Forbes survey found that 61% of consumers are worried about losing control over their data. Transparency and clear policies for ethical data usage are critical to maintaining trust.
• Over-personalization: Brands need to strike a balance between helpful and intrusive personalization. Accenture advises that using AI insights responsibly is key, as almost half of consumers find over-personalization unsettling.

As AI continues to evolve, its potential for delivering personalized experiences at scale is immense. Marketers must embrace transparency and ethical data practices while leveraging AI to foster deeper connections and drive business growth.

Read more:

• AI Personalization: 5 Examples + Business Challenges
• How AI Can Scale Personalization and Creativity in Marketing
• The Gen AI Personalization Paradox, WHen AI Gets Too Friendly
• AI Personalization Marketing: The Future of Customized Advertising

Mastering the Art of Persuasion: Ethos, Pathos, Logos

From infomercials to political canvassing to appeals for coveted roles, the most compelling rhetoric uses a mix of ethos, pathos, and logos, modes of persuasion that create what’s known as the rhetorical triangle. Aristotle found that a person’s ability to persuade others to accept their ideas is contingent on appealing to:

• Ethos, or sense of authority
• Pathos, or sense of emotion
• Logos, or sense of reason?

Some people may be persuaded by one or two parts of the rhetorical triangle. Cult members are likely persuaded by ethos and pathos, while people who give table scraps to begging are motivated by pure pathos. Still, the most persuasive arguments hit all three.

If you’re trying to sell something to an audience—yourself as a performer, your work, or a product or service—using the holy grail of ethos, pathos, and logos will help convince your audience that they want what you’re selling.

Read the full article.

How Casting the Right Talent Propelled a Web Series to Success

When Karen Twins Productions embarked on their ambitious web series "Play It By Ear," they knew they needed a diverse and talented cast capable of bringing an international love story to life. Emily Ann Zisko , co-director of the series, had no doubt where to turn: Backstage.

“For our web series, there was no question that we wanted to use Backstage for our casting because their company is synonymous with talent,” Zisko said. “From my work in independent film, I have had first-hand experience with some of the fantastic, professional, and driven creatives sourced from the site. We were excited to work with an organization whose reputation speaks for itself. And we were not disappointed.”

Read the full success story.

What Else You Should Know

• 3 strategies for engaging Latinx consumers [Ad Age]
• The Gap comeback that might actually be working [CNN]
• Younger consumers have more ad tolerance but still might not like you [Marketing Dive]
• For inspiration: 15k+ email ideas for your next campaign [Really Good Emails]

Elevate Your Brand with Backstage Talent

Ready to take your next project to new heights? Backstage connects you with the most diverse pool of actors, models, creators, and more—making it easier than ever to find the perfect talent for your campaign. With tens of thousands of profiles and intuitive workflow tools, you can discover and collaborate with top-tier candidates faster, helping you produce standout content. Find out how Backstage empowers you to create with confidence and efficiency to tell your brand story.