AI Powered E-Commerce

From digital transformation and software-as-a-service to virtual reality and artificial intelligence, technology keeps pushing the limits of what ecommerce can do.?

With compounding advancements in technology, there’s something new competing for online retailers’ attention every day. You’ll never find yourself at a loss for something new and different to try —?the real task is identifying the best opportunities for your ecommerce business.

AI Is Bringing Change to the Ecommerce Industry

Artificial intelligence isn’t just a novel technology implemented for its “cool factor.” Implementing AI has the potential to impact any number of business functions across your organization.?

To understand how it could impact your business, it helps to have an understanding of the components of artificial intelligence.?

The definition of AI is broad, and encompasses data mining, natural language processing, and machine learning.

• Data mining refers to the gathering of both current and historical data to inform predictions.?
• Natural language processing focuses on human-computer interaction and how computers interpret natural human language.?
• Machine learning concerns using a collection of algorithms to apply past experience or provide examples to solve a problem. Deep learning “involves layering algorithms in an effort to gain greater understanding of the data.”

Over the past couple of years, AI technology has matured and become a powerful tool to boost sales and optimize operations. Even many small ecommerce businesses are using technology with some kind of AI capability.

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