AI-Powered Data Security Posture Management

The reality of data breaches today is clear—organizations can no longer afford to take a wait-and-see approach with security solutions. The threats and data challenges we face are happening now, and the only way to effectively manage them is with a consistent, focused approach. At Privacera, we believe that success comes from tackling problems head-on with AI-powered Data Security Posture Management (DSPM). With DSPM, identifying problems is just the start. The real advantage is diagnosing those problems and remediating or fixing them —all within the same, unified platform.

One interesting observation is the dual impact of AI(both predictive and generative) on our domains of security and data management. On one hand, we are very used to every vendor AI-washing their products by claiming there is some AI inside to make it better and smarter, but specifically generative AI (GenAI) is creating an entirely new attack surface for security and data management professionals to take into consideration. The reality is that both aspects of AI are valid and must be carefully considered as we develop our security and data strategies. This is no longer a theoretical discussion; it's the practical solution organizations need today.

AI-Driven Threat Detection One of the biggest advantages of AI is its ability to sift through massive amounts of data to detect patterns. In the case of security, this means the use of AI can do a better job at identifying and diagnosing potential threats faster than ever before. These advanced algorithms not only identify vulnerabilities in real time but also diagnose the root causes and guide you to solutions, all within the same platform, ensuring faster response and resolution.

Comprehensive Data Discovery As your data grows—across hybrid and multi-cloud environments—staying on top of what needs protection becomes more complex. In today’s modern data mesh landscape with structured and unstructured data, AI is becoming indispensable as a data classifier. The variety of types of private or sensitive data cannot be represented with static rules anymore, AI helps continuously discover and map sensitive data, ensuring that nothing slips through the cracks and every piece of your data estate is covered.

Predictive Analytics for Data Security and Risk Management Predictive analytics powered by AI means your organization can assess and manage risks before they even surface. It’s a shift from reacting to incidents to proactively preparing for potential breaches, ensuring you’re always ahead of the game.

The Emerging Attack Surface of GenAI

As mentioned, beyond the use of AI to deliver more powerful products, generative AI is creating a new world of data that rapidly is becoming the hunting ground for hackers seeking to get into your organization’s most prized data. Unlike predictive AI that mostly uses structured data for learning, GenAI is effective in handling the unstructured data aspect - representing more than 80% of an organization’s total data estate. The challenge for most organizations today is that GenAI apps like chatbots and co-pilots are ineffective at securing that data inside LLMs or Vector databases.?

The CISO’s Evolving Role in AI Adoption It is increasingly essential for CISOs to embrace AI technologies not just to enhance security, but to align risk reduction with organizational priorities. This isn’t just a vision for the future—it’s happening right now. DSPM has emerged for the security team as the risk dashboard where CISOs can get a glimpse of the location and protection of sensitive data across their data estate. Today, the current crop of popular DSPM solutions look at data lakes only - the GenAI estate will need to be observed as well.? In addition, pairing DSPM with Data Security Governance (DSG) that are used to remediate risks, create new controls or revoke access to data, allows for a more comprehensive, strategic approach to safeguarding your data.

A Unified System of Record For Data Security As the general ledger is your finance team’s system of record for the financial health of your company,? think of unifying your DSPM and DSG/ Data Access solutions into a single system of record for data security.? Think of DSPM as your diagnostic tool—a thermometer for your security posture. It’s not just about identifying what’s wrong—DSPM gives you the full picture, diagnosing the issue and offering solutions all within one platform, so you can take action immediately. DSG or data access governance provide you with the controls to secure and protect the data.? By creating a unified system of record for both security and data, DSPM helps you address and solve multiple challenges at once, from a single source of truth.

Looking Ahead With generative AI driving the expansion of data, understanding exactly what’s entering and leaving your systems has never been more crucial. As organizations integrate sensitive and ungoverned data into new systems like data lakes, AI-powered recommendations provide clear guidance on how to secure and manage these vast amounts of information.

Now is the time to redefine your organization’s data security posture. I invite you to explore how Privacera’s DSPM solution can help you stay ahead of the curve and protect your most critical assets.

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Best regards,

Piet Loubser

Chief Marketing Officer, Privacera

Webinar: Securing Generative AI

Join industry leaders Steve Jones and Balaji Ganesan in a panel discussion to explore the adoption and impact of Generative AI across industries. Learn about the latest advancements in securing GenAI, critical governance considerations, and actionable steps to protect sensitive data.

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Event: IBM TechXchange

Join us in Las Vegas from October 21-24 for an immersive learning experience at IBM TechXchange. Explore hands-on watsonx Challenges, technology breakouts, and instructor-led labs designed to elevate your AI expertise. We'll also be showcasing open-source solutions like PAIG and Apache Ranger at our pavilion. Don’t miss our demos and sessions on securing GenAI projects and enhancing data access control.

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