The AI-Platform Powered, Interactive Fan Experience at the Olympic and Paralympic Games Paris 2024

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The Olympic and Paralympic Games Paris 2024 have redefined the boundaries between spectator and participant, blurring the lines in ways never before seen at a major sporting event. At the heart of this transformation was the groundbreaking Intel AI platform technology, at the iconic Stade de France. This innovative setup allowed spectators to embark on a journey of becoming an Olympic hopeful, offering an engaging and immersive experience powered by Intel's advanced technologies.

Bringing AI Platform Technology to the Fans

Intel's collaboration with Samsung at the Stade de France showcased a groundbreaking AI-powered fan engagement platform. This platform leveraged Intel? Core? Ultra, Xeon?, Gaudi?, and OpenVINO? technologies to deliver an interactive and immersive experience.

Nuri Cankaya, VP of AI Marketing at Intel, explained the significance of this technology: "The Intel AI Platform Experience has been a game-changer. It's not just about watching the Olympics anymore; it's about feeling like you're part of it. We've seen fans from all over the world discover their inner athlete through this technology."

Audiences Discover Their Ideal Olympic Sport

The interactive experience took spectators on a comprehensive journey, starting from basic athletic assessments to complex simulations mimicking real Olympic events. This immersive journey was divided into several key stages:

Initial Assessment: Fans began with a series of interactive drills designed to assess their physical capabilities. Using Intel? Core? Ultra and Xeon? processors, along with sophisticated AI platform models, the system analyzed participants' performances in real time. As Cankaya described, "In the different zones of Intel's AI Platform Experience, we utilize advanced technology, including cameras, computer vision, and gold standard sports science testing equipment, to collect a wide range of data."

Profile Matching: Based on the initial assessment, the AI platform technology matched each participant's profile with the Olympic sport that best suited their abilities. This process utilized Intel's AI and computer vision technologies to analyze body movements and athletic performance. Cankaya noted, "This cornerstone technology, that is developed by Intel and part of Intel's AI Platform Experience, is 3D Athlete Tracking (3DAT), which revolutionizes athlete analysis without the need for special sensors, markers, or suits."

Immersive Simulations: Participants engaged in immersive simulations of their matched Olympic sport, experiencing the challenges and excitement of being an Olympic Hopeful. Powered by Intel Xeon? processors, Gaudi? accelerators, and OpenVINO?, these simulations provided a truly immersive experience. "Through Intel's AI Platform Experience, guests can experience the capabilities of 3DAT firsthand," Cankaya explained.

Benefits of the AI-Platform Powered Fan Experience

The AI Platform Experience enhanced fan engagement by providing a hands-on, interactive journey. It educated participants on the physical and technical requirements of various sports, offering real-time feedback and analysis. Moreover, Intel's technology ensured that the experience was accessible to all, including those with disabilities.

Universal Accessibility Platform: Enhancing Accessibility

Intel and its partners played a critical role in making the Olympic and Paralympic Games venues more accessible. Using LiDAR and Intel Xeon? processors, the solution created detailed 2D maps and 3D digital models of venues, providing essential turn-by-turn directional assistance for athletes, coaches, staff, and spectators, including those with disabilities.

Cankaya highlighted the importance of this technology: "Our goal was to make the Olympic experience accessible to everyone. With this AI-platform powered wayfinding system, we've taken a significant step towards that goal."

Practical Applications at the Olympics

The AI-platform powered fan experience manifested in various ways throughout the Olympic and Paralympic Games:

Interactive Drills and Assessments: Fans participated in various drills, receiving instant analysis and feedback. This was made possible by Intel? Core? Ultra, Xeon?, Gaudi?, and OpenVINO? technologies. Participants could engage in activities like sprinting drills that measured speed and agility, with AI providing real-time analysis.

Comprehensive Accessibility Solutions: The solution ensured Olympic and Paralympic Games venues were accessible to all, providing detailed indoor directions and real-time updates. LiDAR technology, Intel Xeon? processors, and AI models worked together to offer wayfinding assistance for visually impaired spectators, among other accessibility features.

Shaping the Future of Fan Engagement in Sports

The AI platform technology powering the interactive fan experience at Paris 2024 has transformed how fans engage with the Olympic and Paralympic Games. By leveraging Intel's advanced technologies, this platform offered a unique and immersive journey, making spectators feel like part of the action.

As Cankaya reflected, "What we've seen at Paris 2024 is just the tip of the iceberg. The integration of AI platform technology into the Olympic and Paralympic Games has opened up new possibilities for athlete performance, fan engagement, and global connectivity. We're excited to continue pushing the boundaries of what's possible."

This initiative not only enhanced the spectator experience but also set a new standard for how technology can be used to bring fans closer to the athletes and the spirit of the Olympics. As we look to the future, the applications of this technology extend far beyond sports events, promising to revolutionize industries from education to entertainment and ushering in a new era of immersive, interactive experiences.

About Bernard Marr

Bernard Marr is a world-renowned futurist, influencer and thought leader in the fields of business and technology, with a passion for using technology for the good of humanity. He is a best-selling author of over 20 books , writes a regular column for Forbes and advises and coaches many of the world’s best-known organisations.

He has a combined following of 4 million people across his social media channels and newsletters and was ranked by LinkedIn as one of the top 5 business influencers in the world. Bernard’s latest book is ‘Generative AI in Practice ’.