AI is picking your dates now ???? TikTok’s Return, DeepSeek's data leak ?? and more!
February is here, and Q1 2025 is picking up speed!
With the first month behind us, now’s the time to fine-tune your strategies and stay ahead in the app business.
In this edition, we’re bringing you fresh insights and actionable tips to help you navigate February with confidence and a competitive edge. Let’s jump in!
This Month In Mad News
Fueling Your App’s Growth—Together.
At Madduck, we go beyond marketing—we invest in your app’s long-term success.
By covering your marketing costs, we give your app the boost it needs to scale.
With award-winning industry expertise and a partnership-driven approach, we’re here to help your app rise above the competition.
Ready to scale without limits? Let’s make it happen.
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App Development ???
? Google releases Pebble code as founder crafts new smartwatch by Developer Tech
? New App Store subscription rules take effect in South Korea by Mobile Marketing Reads
App Marketing ??
? Measuring Your App Marketing’s True ROI – A Guide by Easy Insights
? Snapchat, Pinterest, and Reddit turn to AI in laying the groundwork to capture SMB ad dollars by Digiday
Social Media ??
? TikTok Launches 2025 Marketing Calendar by TikTok
? Instagram tests a ‘dislike’ button for comments by TechCrunch
? Pinterest Reports Record Usage and Revenue in Q4 by Social Media Today
? Report Looks at Average Social Media Post Performance in the Major Apps by Social Insider
Tinder Turns to AI as Subscription Growth Stalls ??
Tinder, once a leader in the subscription-based app economy, is now turning to AI-powered matchmaking to combat declining user numbers.
The dating app has struggled to retain paying subscribers, a challenge many subscription-based platforms are facing as user fatigue sets in. With increased competition from niche dating apps and changing consumer behavior, Tinder's move reflects a broader trend in the industry: subscription models alone may no longer be enough to keep users engaged.
As more platforms experiment with AI-driven personalization, the question remains—can technology revive subscription growth, or is the era of premium dating app memberships losing its spark?
Guides ??
? Maximizing ASO Without Keyword Stuffing by Gummicube
? ASO Monthly #104: Apple Enforcing Trader Status, Featuring Slots Disappearing, and More by Phiture
Industry Insights ??
? Mobile app trends: 2025 edition by Adjust
? 2025 Mobile App Trends Report by AppLovin
? 2025 State of Mobile Report by Sensor Tower
? Top App Monetization Platforms (2025) by Business of Apps
? AI investments surge to $110 billion in 2024 by Mobile Marketing Reads
? 2025 State of Mobile: Health & Fitness Surges into the New Year by Sensor Tower
Further Readings ??
? What to know about TikTok’s uncertain future in the US and the people who want to buy it by TechCrunch
Tool Updates ??
? How to use Apple’s new event planning ‘Invites’ app by TechCrunch
? Apple implements App Store tax and pricing adjustments in multiple countries by Mobile Marketing Reads
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