AI, OpenBridge & Managing Priorities
Super User Studio
We’re a digital product design & innovation consultancy shaping the next generation of B2B software.
Every week we bring enterprise software teams the latest in digital product design innovation trends. Here's what's new this week:
While still in its infancy and lacking the ability to assess qualitative inputs, we anticipate that AI will greatly facilitate the process of gathering user insight. Whether that’s by capturing data, augmenting the process of pattern spotting, cleansing data or simplifying how its communicated, AI can provide a powerful means of streamlining some aspects of the process and freeing up time for researchers to focus on the application of underlying insights.
Managing design ideas can be tough. We love the use of the Eisenhower Matrix for prioritisation. There’s nothing worse than working really hard on a design solution and at the end realising that we’re unaligned on the value or feasibility. Visualising priorities helps product teams align and focus on what provides the most value with the least amount of effort.
The most popular design systems we see often serve to provide a similar array of components that are interacted with in a largely familiar way, they just happen to be skinned to fit Brand X - it can feel quite stale. Enter the OpenBridge design system. It is incredibly refreshing to dig in to because it implements components and patterns that are used within maritime workplaces and equipment. It is a really unique vertical that clearly surfaces lots of unique opportunity to solve very bespoke design problems.
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