AI: The New Frontier of Marketing
Terra Higginson, MBA
High-Tech Advisor | AI | Marketing | CX | Helping the Best Companies in the World
AI isn't just the flavor of the month. Adapt or get left behind.
The stakes are high. Leaders have two options: adapt or become obsolete. This is survival - 90% of organizations are either using or testing AI - the time to act is now.
In our recent research, Capitalizing on AI, Shashidhar Bellamkonda and I take a deep dive into how businesses can leverage AI to supercharge their marketing, sales, and customer success growth. We move you from the theory into reality.
Predictive AI is a Crystal Ball
Predictive AI harnesses the power of machine learning to sift through user interactions and the entire customer journey. It harnesses this data to understand them with remarkable accuracy. It enhances user experiences and boosts conversion rates significantly by anticipating what customers want.
High-Value Example: Netflix's predictive AI ML algorithm gives you a personalized recommendation on shows to keep you streaming long into the night.
Analytical AI Masters Big Data
Analytical AI processes mountains of data to decode the DNA of user behavior and preferences. It is the key to understanding vast data sets and making analytical, data driven strategies.
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High-value example: Google ads employ Analytical AI to optimize bidding, targeting, and ad creatives.
Generative AI is a Creative Genius
Have you ever had problems hiring someone who can actually write? The pain was real. But now anyone can use Gen AI to craft high-quality text, images, audio, and video.
High-value example: Coca-Cola used Gen AI to support the Create Real Magic campaign, inviting everyone to use OpenAI to create artwork from trademarked assets.
Learn more by downloading and reading Capitalizing on AI.
Note: If you need help getting access, please let me know. It normally just requires an email address.
CPO @MadKudu | AI & GTM nerd | Hacker | Keynote Speaker | p(doom) ~ 30% | French living in the US
7 个月Gong and MadKudu mentioned one after the other and announcing a big partnership together... coincidence?!?
Joanne Morin Correia
7 个月Well said - As a CI professional, I found the research helpful in focusing on those areas of marketing that are moving faster than others. This allows software vendors to focus where there is opportunity vs a challenge with AI!
AI & Marketing Software and Strategy Research Analyst | Architect of High-Growth B2B Ventures |?? SaaS Marketing Strategist | C-Level Consultant | Published Author I Successful AI projects for revenue
7 个月Great work on the report Terra Higginson, MBA! The outcome-based methodology is a valuable tool for businesses looking to leverage AI effectively. Organizations should be particularly interested in the applications for customer success. Great advice for companies not to lose sight of the Analytical and predictive power of AI #GenAI #CustomerSuccess