AI Music Strikes a Chord
Reed Duchscher
CEO of Night // Manager for the largest digital creators in the world ??
Welcome to the second edition of the Night Light newsletter on LinkedIn. Each week we'll share what we're reading, watching, and talking about internally at Night. Hope you enjoy, and subscribe to stay up to date with Night Light ??
Reed of the Week
The music industry has seen some interesting developments in the last few weeks, and it's all AI's fault. Last week, Universal issued takedown strikes against an AI-generated song using Drake and The Weeknd's voice. This week, Grimes has taken the opposite stance claiming that anyone can use her voice in AI-generated music. There is a catch though, she takes a 50% cut. My guess is that we'll see artists, producers, and music executives either fully support or reject AI-generated music.
This is another example of technology evolving faster than we can regulate it. Similar to web3 and cybersecurity, rules need to be established quickly, or else we risk damaging creators' trust in AI technology. There's a lot of debate around how "original" AI-generated art is, but the faster we regulate it, the more likely artists will accept it.
Music (and all forms of media) will change drastically as AI continues to be involved in the creative process, and longterm widespread acceptance is dependent on addressing the concerns of artists. Excited to see if any bangers come out of the Grimes x AI collabs.
?Creator News
Coming soon to a StockX near you.
The Oscars won't know what hit them.?
We only know one 10/10 burger - the MrBeast Burger?
?Can't Miss Clips
Less busy work, more creativity.?
Insightful tips for aspiring talent in any field.?
Thoughts on virality and what makes their algorithm so addictive.?
?Business & Entrepreneurship
RIP to Red Table Talk.?
A huge blow to Microsoft's continued play in game exclusivity.
Details on the platform's revised creator monetization practices.?
London based Close-Up Illusionist
1 年Belated thanks Reed :)
Helping Creators Build Marketing Machines that Drive Leads & Revenue w/out relying on Social Media
1 年Great to hear that the second edition of Night Light is here! What other topics will be discussed in the upcoming editions?
Throne | Hive | LBS x IE
1 年Thanks fo sharing Reed!