AI- moderated: Exploring Beauty Across Generations: Insights from Our Latest Study

In today's ever-evolving beauty landscape, understanding the preferences and behaviors of different generations is crucial for brands to effectively connect with their target audiences. At The Lifesights Company, we recently conducted a comprehensive study delving into the beauty habits of two distinct generations: Generation Z and Generation X. Our research aimed to uncover the differences and similarities in beauty preferences between these two age groups, shedding light on the underlying motivations and desires driving their choices.

Lifesights collaborates with AI to enhance Insights Generation

At Lifesights, we are at the forefront of innovation in market research, leveraging cutting-edge AI technology to enhance our insights generation process. Through working with AI, we combine the speed and global scale of AI moderation with Lifesights' expertise in generating actionable insights. While Lifesights provides the input in the form of guidelines and frameworks, the AI conducts interviews globally in over 100 languages. Together, we generate robust insights that empower businesses with a deep understanding of consumer behavior and preferences, enabling them to make informed decisions in today's dynamic market landscape.

The study was based on in-depth interviews which were conducted with the assistance of an advanced AI moderator named "Luna". This method allowed us to collect data efficiently while maintaining a direct and natural interaction with the participants. "Luna" is capable of asking precise and relevant questions to gather valuable insights from our participants. Many participants found the interaction with "Luna" to be extremely positive, noting that it felt like a real conversation.

In our study, we identified four key archetypes that encapsulate the diverse spectrum of make-up and skincare usage and that manifest uniquely within each generation:

Success Oriented:

For Generation Z, the Success Oriented prioritize minimal, natural looks using quality products, emphasizing simplicity and reliability for both daily and special occasions. Their Gen X counterparts seek more balanced, effective skincare solutions with high-quality, multifunctional products, driven by health-conscious needs.

Family Oriented:

The Family Oriented in Generation Z value sporadic, diverse make-up options and family-friendly skincare, emphasizing affordability and tradition whereas those in Generation X rather integrate gentle yet effective skincare and cosmetics into their daily routines, adaptable for events while emphasizing self-image.

Individualists:

Individualists within Generation Z gravitate more towards expressive, quality products that enable creativity and individuality, while also offering versatility and affordability. Generation X Individualists more strongly prioritize eco-friendly, simple care with natural, organic products, reflecting a preference for a natural, more understated style.

Experience Seekers:

Generation Z Experience Seekers value inclusivity, sustainability, and variety in their beauty products, ranging from minimalist to bold options for special occasions. Meanwhile, their Gen X counterparts put more focus on daily natural beauty with options for bold accents, emphasizing innovation, variety, and comprehensive care.

Furthermore, our research revealed that these generational differences extend to brand preferences, with each generation gravitating towards brands that align with their goals and values. Understanding these preferences enables beauty brands to tailor their offerings and messaging to resonate more deeply with their target audience.

By leveraging insights from studies like ours, brands can not only better understand their target audience but also develop strategies to effectively engage and connect with them on a deeper level. At The Lifesights Company, we remain committed to driving innovation and fostering meaningful interactions in the ever-evolving beauty landscape.

If you are interested in learning more about our study or how we can help your brand, please don't hesitate to reach out to us.

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