A.I. & M.L., what are they anyway?

Recently, Reactful hosted a webinar featuring the Director of Growth Marketing from Sage Intacct, Aristomenis (Ari) Capogeannis, to discuss the true opportunities of artificial intelligence and machine learning for demand generation marketers. There is so much data that has to be reviewed for a digital marketer to fully grasp what their online visitors are doing on their site and how to improve the engagement on their websites. AI can help streamline that process.

Ari discussed the A.I. marketing stack they use for all stages of the funnel such as acquisition, conversion, nurture/sales and data analytics. There were also recommendations on things to consider when incorporating your A.I. strategy in order to target more accurately, pairing the right content to the right personas, layering interactions that respond to the visitor's digital body language and much more.   

You can find the webinar here. Hopefully, the information shared will allow you to embrace the power of A.I. and M.L. to better achieve your digital marketing goals.  

#marketingoptimization #artificialintelligence #machinelearning #digitalmarketing #digitaltransformation