AI and ML in Chatbots are Revolutionizing Marketing and Sales

Just about a decade ago, the idea of artificial intelligence was mostly bound to sci-fi movies. Today, by the extension of Machine Learning, Artificial Intelligence is becoming a fairly standard technology used by many industries and corporations.

The power of AI and ML is not only limited to answering questions like "What's the weather today" or "What's the latest news on the California fires?". Instead, as an autonomous software, it helps identify insights, especially in marketing, in profound and transformative ways.

To get better insights on customer and human behavior, every marketer strives to strike a chord with their customers to make them purchase their product. But the real game-changer in knowing your customers better is in using AI and ML tools in Chatbots to revolutionize marketing and sales.

Let me break down briefly how it can help in the Sales and Marketing fields:

AI and ML Chatbots in Sales —

1.    Transforms mundane tasks to more productive work

Sales teams spend a lot of time performing repetitive tasks like creating a leads list, drafting sales goals, writing personalized emails to prospects, logging calls and taking notes, etc.

AI Chatbots can take over these mundane tasks to help the team members focus on other better functionalities of their role, like creating impactful sales campaigns or strategizing on increasing conversion rates.

2.   Data & Insights

Sales being an intuitive domain, executives usually have better insights than the marketing team from their real-world sales experiences and from looking at customer data with what type of customer would be interested in buying a particular product.

AI and ML Chatbots can take over the customer data part as they are best suited to analyze, interpret, and categorize the data from various perspectives to save time.

AI and ML Chatbots in Marketing —

1.   A revolutionary tool for personalized marketing

AI, coupled with ML, can help personalize your brand communication by sending more than just an email burst or SMS message.

Identifying what a customer might be wanting next and being able to intersect right at the point can be done through interest-specific tools guided by AI and ML Chatbots.

Utilizing AI and ML Chatbots can also give an in-depth view of customers' profiles to help you work with predictive marketing.

2.   Generating brand-specific content that appeals to customers

AI in Chatbots can help develop brand-specific content marketing. Applying Chatbots in customer service, in-app support, and lead generation can give marketers an added edge to know precisely what the customer expects from their brand.

As our world becomes more digital, Conversational AI-powered chatbots that use ML and speech-enabled applications are becoming increasingly simpler to implement at any business step.

Are you ahead of your competitors in AI and ML applications yet?

Etelligens Technologies can help develop and integrate Chatbots, AI, and ML operations in your business module.

Reach out to us for any assistance and information on how to make your business operations seamless.

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