AI, Media Relations, Storytelling and more

Welcome to this edition of our newsletter, where we explore the synergy between human creativity and artificial intelligence. Our experts delve into the critical role of media relations in the disinformation age, branding, the power of storytelling in PR, and insights from the 2024 AMEC Summit as well as Africa’s dynamic business landscape.

Join us as we celebrate industry achievements, including wins at the 2024 SABRE Awards and what to look out for at the Cannes Lions International Festival of Creativity. Stay ahead with valuable insights, trends, and stories that matter.

Read all this and more below.

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Uniquely Human, Reinforced by AI

By Rafe Needleman

While AI enhances our capabilities, it can't replicate the empathy, creativity and passion that resonate with audiences. Discover how we integrate AI as a valuable tool, while prioritizing human expertise

Perspectives: Why Good Media Relations Matter for Brands in the Disinformation Age

By Dominic White

In today's disinformation age, maintaining strong media relations is crucial for brand trust and reputation. Here are key tips to accurate and trustworthy media engagement.

Can brands fake it till they make it?

By Pranav Kumar

Can brands fake it till they make it? Dive into the complexities of this adage and explore the blurred lines between creative marketing and crossing the limits.?

Of Love... and PR

By Mini Hughes

From a Palm Springs wedding to the heart of PR, storytelling is the most powerful tool. Can AI get to the point of truly capturing the emotion behind our stories?

Key Takeaways from the 2024 AMEC Summit in Bulgaria

By Dona Bouloud

Unlock the future of communication with AI and data-driven insights. We attended the 2024 AMEC Summit and explore AI’s role in transforming media strategies for insights on enhancing communication efforts amid the rise of AI and evolving consumer habits.?

Africa's dynamic business landscape is rapidly evolving, offering valuable business cultural insights that empower businesses and organizations to unleash untapped potential across the continent. Our annual report is poised to be an indispensable resource, covering five core areas: business growth drivers, media landscape, tech ecosystem, female entrepreneurship and the U.S./African diaspora.

The report informs and empowers both global and pan-African businesses by presenting in-depth analysis and insights from five key African markets: Kenya, Nigeria, the Democratic Republic of Congo, Morocco, and South Africa.

Reach out to Allison, Managing Director, Africa Claudine Moore to learn more about navigating Africa’s diverse business market! Click here to sign up for the report: Africa Business Report

In this episode of PR's Top Pros Talk,?Co-Founder and Global CEO of Allison Worldwide Jonathan Heit shares how he applies client insights to continuously grow the agency. He discusses the impact of measurement and explains Allison’s successful onboarding and training practices.

Watch the full episide: PR Top Pros Talk... Empowering Growth Through Innovation and Collaboration

Cannes Lions International Festival of Creativity and Stagwell #SportBeach is a couple of days away! If you haven't already, check out President, Global Consumer Lisa Rosenberg 's edition of The Roar and follow along for news as we head to the Croisette!

Here's our monthly roundup of the top stories you should check out.

UN Leader Calls Out PR Firms for Fossil Fuel Advertising on Climate Change , Newsweek

We are thrilled to be included on Newsweek's list of top PR firms! EVP Whitney Dailey emphasizes our commitment to climate action and sustainable business practices.

Pride is back. Where are the brands? PRWeek

Despite challenges, MD Hadas Streit says brands continue to celebrate Pride, with employees driving initiatives and leaders reaffirming their commitment.

Caitlin Clark's Big - Money Brand Deals Still The Anomaly in Women's Sports , Provoke Media

There are exciting developments in women's sports, and MD of Sports Marketing Shane Winn highlights the growing investments. Companies like Aflac , Ally Bank and Bay FC recognize the value and marketability of women's sports, driving increased sponsorship and visibility.

Agency Business Report 2024: Allison , PRWeek

Allison shines as a beacon of gender diversity with an impressive 91% of our 22 global offices led by women, leading the charge in this year's Agency Business Report by PRWeek . Let's celebrate the exceptional women leaders at the agency and across the industry in driving change!

Agency People News in Brief , Provoke Media

We’ve announced promotions, elevating key leaders across various roles to drive growth and innovation. From strengthening client experience to expanding corporate leadership in North America and China. Congratulations to Tracey Cassidy , Tara Chiarell , Jill Feldman , Brent Diggins and Rain Wang !?

2024 SABRE Awards North America Winners , Provoke Media

Allison's Hewlett Packard Enterprise : Standing Out from the AI Crowd campaign won in the Tradeshow category at the SABRE Awards?ceremony!

Our work launching Dexcom in South Africa with an honorary Certificate of Excellence at the 2024 Africa SABRE Awards !?

Brandgeist IQ won in the Campaign Measurement Tools category at PRovoke Media 's 2024 Innovation SABRE Awards !?