AI Maturity Index, Web3, Strategy, Branding & More
More from the world of digital transformation and since we can't ignore the genie of generative AI, some excellent resources shared in this issue from McKinsey and Accenture. Plus if you like many organisations are still struggling with where to start - introducing an AI Maturity Tool - so please share what matters to you in the short survey and we'll be in touch with details. (The results from the last survey on ChatGPT in consultancy are here.)
For what this all means for you and automation of work you'll also find some great analysis by Benedict Evans
Plus a deep dive into strategy, moats, networks effects and Web3 from Scott Kominers?market designer an economic engineer?at Harvard and Sonal Chokshi. A word of caution too from Bain's Ted Shelton, Partner at Bain & Company who warns of generative AI's contribution to strategy decay.
A case study from IKEA too whose CEO Jesper Brodin was facing disruption and unhappy customers. A common in these disruptive times .. what would you do?
And finally for those of you who'd like a bit more colour in your life, marketing maestro Mark Ritson explains why Fiat's brilliant new advertisement so aptly illustrates the 5 most important aspects of brand building from the land of colour itself - Italy ????
As for myself, - if your business needs access to specialist talent or advisory services to help you succeed with all this -?get in touch, I can help you with that.
Thanks for reading!
Tim
Top Picks
Generative AI >>
A useful collection of insights from McKinsey including:
Accenture's Group CEO Paul Daugherty just announced a $3 billion investment to help our clients accelerate the value of?#AI, with a doubling their Data & AI dedicated team to 80,000!
Here's a their piece on AI Maturity - do you know where your organisation ranks on AI?
Many companies are struggling to securely scale GPT and achieve meaningful results. The Digital Transformation People?are working with a partner to offer an Enterprise GPT Maturity Assessment which utilizes AI to automatically generate a comprehensive analysis of organization's security, data, productivity, and business processes to determine readiness and roadblocks across 5 key domains.
* Security - Assess data controls and security to ensure no confidential data leakage
* Data - Survey quality and accessibility of internal data assets for GPT usage
* Productivity - Measure and baseline processes where GPT is currently being used
* Improvement - Identify processes where GPT is under-utilized
* Business Alignment - Evaluate connections between GPT usage and key business priorities?
Which of these would be most beneficial to your organisation right now?
An article by Benedict Evans - he begins:
ChatGPT and generative AI will change how we work, but how different is this to all the other waves of automation of the last 200 years? What does it mean for employment? Disruption? Coal consumption?
Pretty much everyone in tech agrees that generative AI, Large Language Models and ChatGPT are a generational change in what we can do with software, and in what we can automate with software. There isn’t much agreement on anything else about LLMs - indeed, we’re still working out what the arguments are - but everyone agrees there’s a lot more automation coming, and entirely new kinds of automation. Automation means jobs, and people.
Strategy >>
A brilliant share from Simone Cicero CEO of Boundaryless with a riveting conversation from a16z crypto?with Professor Scott Kominers?market designer an economic engineer?at Harvard and Sonal Chokshi?Editor In Chief at Andreessen Horowitz?on?#web3?#strategy and?#networkeffects
This is a deep dive and tour through some key business concepts -- from competitive advantage and Porter's Five Forces, to network effects and moats. As builders of all kinds navigate business strategy in open source and especially web3. How does you compete when you're building (and competing) in this new and open Web3 environment?
Some caution from Ted Shelton, Partner at Bain & Company
Hypothesis: Generative AI, for a large number of companies, is actually creating a challenge of strategy decay. What does this mean and is your company one of those at risk?
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Stories from the frontline >>
Another great share from Scott Newton with this article from Financial Times
When CEO of IKEA Jesper Brodin was facing disruption and unhappy customers. He said:
“We were the disrupters of furniture in the 1900s. Suddenly, we were being disrupted by the technology revolution and new retailing. So it was obvious for me that it was not our decision any longer. It was our customers’ decision.”
As Scott says "how do you address disruption when you are the disruptor?"
Learn how Brodin led changes on several fronts.
Marketing >>
The marketing maestro himself Mark Ritson shares this brilliant advertisement from Fiat to demonstrating as he says the 5 of the most important aspects of brand building.
1: Differentiation.
2: Positioning
3. The Essence of Strategy is What You Choose Not to Do
4. Disruptively Consistent
5. Make it Obvious
Enjoy !!
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Thanks for reading!
Senior Managing Director
1 年Tim Ellis Very informative.?Thanks for sharing.
Head of Partnerships at OfficeAutomata
1 年Taking "data driven decision making" to a whole new level
Building Development | Brand Building | Story Telling | Customer Service | Business Admin
1 年Looks great Tim Ellis. We definitely can't ignore the genie of generative AI.
CEO | The Digital Transformation People | Leadership Talent | Executive | Interim & Consulting Services
1 年If you're interested in strategy, network effects and creating defensive moats in the emerging world of #web3 do listen to this excellent conversation between Scott Kominers market designer an economic engineer?at Harvard and?Sonal Chokshi?Editor In Chief at Andreessen Horowitz. Another excellent share by Simone Cicero https://www.dhirubhai.net/pulse/ai-maturity-index-web3-strategy-branding-more-tim-ellis%3FtrackingId=CJkGqzVJSfe02D%252FFSVHImw%253D%253D/?trackingId=CJkGqzVJSfe02D%2FFSVHImw%3D%3D#:~:text=Network%20Effects%2C%20Moats%20and%20the%20Business%20of%20Web3
CEO | The Digital Transformation People | Leadership Talent | Executive | Interim & Consulting Services
1 年I spoke to somebody the other day working for a large corporation from the tobacco industry. Like many they are creating new products and positioning their future business for smoke free products. Whilst they encourage innovation and are trying new things, as far as generative AI is concerned they are in total lockdown - no use tolerated such is their concern about data and IP leakage. I wonder how many others are in this situation - the potential performance improvements and process automation efficiencies aided by AI can't be ignored for long but how do they manage this and maintain security and protect their IP? What are you seeing in your organisation? Do yo even know where generative AI is being used and by whom?