AI in Marketing | Oct 4, 2023
Welcome to the first edition of GCM's AI in Marketing weekly newsletter, where we are highlighting the top news stories and developments from the last week, tips for leveraging AI in marketing, communications and sales and tools to supercharge your strategies.
In this edition, Amazon partners with Anthropic to develop reliable generative AI models, YouGov publishes a study on the Impact of AI in creating content and CIO Online lists the 10 most in-demand generative AI skills.
Also we will let you know our favorite tool for writing long-form, SEO driven content.
Top AI in Marketing News Stories
Amazon is partnering with AI safety company Anthropic to develop reliable generative AI models using AWS as the primary cloud provider. Anthropic's flagship product is Claude, a tool that can process more than 75,000 words at once.
This collaboration will allow AWS customers to build upon and customize Anthropic’s foundation models to create new applications and transform their businesses through automating tasks and creating personalized customer content.
A YouGov survey across 18 markets examined consumers' opinions on the impact of AI in creating advertising and marketing content. Results were mixed globally, with optimism in UAE, Indonesia and India where around two-thirds believe AI will enhance content creation, versus skepticism in France, UK and US. Overall, 38% think AI will have a positive impact in this area, while 20% think it will make things worse.
Upwork analyzed hiring data to identify the top 10 most sought-after generative AI skills including ChatGPT, natural language processing, TensorFlow, image processing, PyTorch, AI content creation, Midjourney, AI chatbots, model tuning, and Stable Diffusion.
As AI booms, companies are hiring rapidly to fill skills gaps and make the most of generative AI technology.
AI in Marketing 101 - The Power of AI-Driven SEO Optimization in Marketing
Artificial intelligence can bolster your search engine optimization (SEO) efforts, leveling up your content's visibility and reach.
SEO isn't just about incorporating a handful of relevant keywords. It's about a comprehensive analysis, including competition research, predicting future trends, and subsequently, creating an optimization strategy.
AI-driven SEO tools are designed to handle these complexities with high precision and efficiency. Such tools help identify your target keywords, suggesting optimizations that align your content with the search language of your potential customers.
There's also the aspect of competition analysis, an essential component of SEO. AI tools can analyze what keywords your competitors are ranking for, providing you with a competitive edge. This allows you to bolster your keyword strategy, keeping pace with, or even pulling ahead of, your competitors.
One clear advantage of AI-driven tools is their ability to predict future trends. Through machine learning algorithms and pattern recognition, these tools can forecast potential shifts in keyword popularity and user behavior. This helps you stay ahead, aligning your content with projected trends, increasing relevancy and, thereby improving visibility.
Remember to engage with your AI SEO tool as a team member. The more context you provide it - your company's goals, intended audience, etc., - the more effective its recommendations will be. So next time you think SEO, think AI.
In the end, AI does not replace human experience - it augments it. With the AI-powered SEO, your marketing content gets a data-driven edge, bringing it closer to your target audience while you focus on ideating and designing content that resonates with your brand's voice and vision.
Learn more about this and a ton of other tips in GCM's A Beginner's Guide to Leveraging AI in Marketing & Communications.
Featured AI Tool of the Week - Jasper.AI
Jasper.AI is an advanced AI-driven tool designed to support content creators in producing SEO-optimized long-form content in a seamless and efficient manner. By utilizing the capabilities of AI, Jasper can assist in content creation, from conceptualization to execution, making it an indispensable ally for marketers and writers.
Integration with Surfer
The defining aspect of Jasper.AI is its integration with Surfer, a leading SEO tool. This combination allows Jasper to offer dynamic content and SEO suggestions directly in the writing interface.
One standout feature is its ability to guide users towards long-form content, effectively 'gamifying' the content creation process. It does so by providing real-time SEO scores and telling the user how to enhance their article for better SEO performance, encouraging users to improve their content quality and length for optimal results.
Benefits
Simplified process: Jasper.AI makes the complex process of writing SEO-friendly content straightforward. Users need not switch between different tools for content creation and SEO.
Real-time insights: The interface constantly provides real-time SEO scores, helping users understand if they need more content or keywords in their piece.
Improved content quality: Jasper's suggestions aid in creating engaging and comprehensive long-form content, making the material both user-friendly and search engine friendly.
Drawbacks
Learning curve: Some users may need time to fully grasp and utilize all the features Jasper.AI provides.
Far from perfect: While AI gives suggestions, the tool isn't perfect, and users should review recommendations before application.
Cost
Jasper.AI starts at $39/month, but note that a separate Surfer subscription is required, which starts at $69/month
Stay Tuned and in Touch
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We believe AI is the ultimate leveler of the playing field, providing opportunities that were once exclusive to mega corporations to businesses of all sizes.
At GCM, we're on a mission to help organizations like yours punch above their weight by leveraging cutting-edge AI technology. This is our moment to democratize the marketing landscape.