AI in Marketing: The Secret Sauce You Never Knew You Needed

Ever wondered what makes your social media feed so eerily relevant? Or why that online store seems to catch you even while you've put minimal info about yourself on social media?

Well, thank the wizards of Artificial Intelligence (AI)! According to a survey conducted by Duke University with Deloitte’s support, AI is not just a buzzword anymore—61% of marketers say it’s now an integral part of their strategy.

So, what’s the fuss all about? ?? For starters, AI is helping organizations in two major ways: 1. content personalization and content creation. As per the report, organizations are using AI for website's content (53%) or writing blogs (65%) and social media posts (55%) while the staff sips on their morning coffee (just kidding!!). Not only does this save time, but it also optimizes marketing ROI by ensuring the right content reaches the right audience at the right time .

AI tools like ChatGPT (the actual disruptor), Gemini, and Copilot are the heroes of today behind these magic tricks.

Uses of AI, for digital marketers:

1. AI can be used extensively for automating social media posts and even converting text to speech. But hold on! Before you trust them blindly, always ask for reference links and verify the facts. A little skepticism never hurt anyone, right? ??
2. Predictive analysis is another AI superpower. Ever had a sales forecast that was spot on? That’s AI doing its homework. From sales forecasting to ad targeting, tools like Google Auto Ads and Meta’s AI-driven ad targeting can give you the best results and optimize your bidding strategy. Have you noticed that purplish circle in your WhatsApp? Yep, even Meta has integrated AI to answer your queries directly on the app. Spooky or spectacular? You decide! ???
3. Let’s not forget the bots—the chatbots, that is. Brands like HDFC (EVA) and PNB (PIHU) are using WhatsApp chatbots to handle customer inquiries. And it’s not just them; AI chatbots are becoming a norm, even integrated into platforms like Meta for real-time customer interaction.
4. Predictive suggestions are like having a mini-mentor at your disposal. AI can help you tweak your budget, detect errors in your copies and graphics, and so much more.

In a TEDx talk, marketing guru Jessica Apotheker mentioned that generative AI is set to revolutionize marketing. However, she emphasizes the need for marketers to develop a “left AI brain” for data analysis and logic, alongside a “right AI brain” for creativity and intuition. This dual approach can prevent content overload and ensure that AI-generated content remains consistent with the brand’s values.

So, what’s the takeaway? Embrace AI but with a pinch of caution. Focus on what you do best—whether it's being creative or data-driven—and let AI handle the rest. As Apotheker wisely advises, this will free you up for more strategic work, leading to more effective marketing campaigns. Ready to dive into the AI age? ????

For more insights, check out [Jessica Apotheker’s TEDx talk](https://www.youtube.com/watch?v=example).

#usesofAIinmarketing #digitalmarketingAI #contentcreation #digitalmarketingtrends #tedxdigitalmarketing #syruptechnologies