The AI Marketing Newsletter #9

This week: YouTube video generator from Google, Stanford University unveils long-form copy AI generator, AI hardware is on its way, and what all this means for marketing...

Stanford's STORM AI Elevates Long-Form Article Generation

STORM , a new AI tool from Stanford University, is reshaping the creation of long-form content. STORM excels in the "pre-writing" phase, where it curates comprehensive outlines for articles by retrieving diverse perspectives and posing multi-perspective questions to simulate conversations. This approach results in thorough, well-organised outlines comparable to human-generated content, setting it apart from traditional AI models.?

You answer a two-step question with STORM. The first step is to enter a topic. I entered: How is AI impacting B2B marketing? Next, you are asked to elaborate on the purpose of writing the article. I answered: This article aims to educate anyone in B2B marketing who may feel that they are not fully informed about how AI impacts their industry.

You can see the result here .

What does this mean for marketing?

STORM's ability to autonomously generate comprehensive, well-researched long-form content could significantly streamline the content creation process for marketing teams. This AI tool promises to enhance productivity while maintaining content quality, crucial for building thought leadership and improving SEO.

YouTube Launches AI Video Generator

YouTube?is set?to revolutionise video creation by integrating Google DeepMind’s AI video generator, Veo , into its Shorts platform. Veo enables users to create 6-second AI-generated clips directly within the app by simply inputting a prompt. Expected to launch later this year, this marks a significant leap in AI-assisted content creation, giving users the power to generate content with minimal effort.

What does this mean for marketing?

Marketers can more easily create eye-catching, viral-ready content without heavy production investments.?This?could shift how brands approach short-form content, focusing more on creativity through AI-driven ideas than slower traditional methods.

Lights, Camera, AI

Runway, the AI video generator, has partnered with global entertainment company Lionsgate to Pioneer AI-Driven Film Production.

Runway's tools generate cinematic videos that creators can iterate upon. The partnership will develop a customised AI model based on Lionsgate's vast film catalogue.?

Exactly a year ago, the writers' strike ended with a historic deal that put up guardrails to protect writers from AI encroaching on their work. In July, studios offered a deal that protects actors' digital likenesses. It seems the Hollywood dust has settled, and AI is moving into Tinseltown.

What does this mean for marketing?

AI models like Runway can help businesses scale content production quickly and efficiently. From personalising video ads to creating unique, interactive marketing materials, AI delivers with lower costs and faster turnaround times.

Jony Ive and Sam Altman Collaborate on AI-Powered Hardware

Former Apple design chief Jony Ive (him of iPod design fame) has confirmed his collaboration with OpenAI CEO Sam Altman to develop a new AI-powered hardware device. The project, led by Ive’s design firm LoveFrom, aims to create a computing device that’s less socially disruptive than smartphones.

What does this mean for marketing?

More intuitive, user-friendly devices with AI at the core could deliver seamless, natural interactions with technology, opening a new era for how brands interact with users.

Jensen Huang Predicts ‘Moore’s Law Squared’ for AI: What It Means for Marketers

NVIDIA's founder and CEO, Jensen Huang, has announced that AI development is entering a self-sustaining phase. According to Huang, AI is now capable of designing new AI models, creating a "positive feedback loop." He equates the current pace of advancement to "Moore's Law squared," predicting that technological progress in AI over the next few years will be both "spectacular and surprising."

What does this mean for marketing?

This rapid advancement will offer unprecedented opportunities to improve efficiency, decision-making, and customer engagement.

One More Time for Google’s NotebookLM

Last week, I wrote about the Google NotebookLM AI note-taking app, focusing on the feature that turns any notes into a podcast-like production with two voices delivering the content in a chatty style. I bring it up again in case you missed it last week. Google NotebookLM is a ‘must-see’ AI moment. I uploaded a document and listened to it transform into a conversation complete with metaphors and similes. The results provide a ‘stop and think’ moment and a glimpse of where AI is heading.

What does this mean for marketing?

If you work in content marketing, you need to take a look at this. It can turn any text document or PDF into a podcast, and the results are impressive.

Hear how Google?NotebookLM?turned?this newsletter into a podcast.

And finally,?

Sam Altman, CEO of OpenAI, the company behind ChatGPT, has published a blog post that unpacks AI's world-changing potential.

Sam writes, "Eventually, we can each have a personal AI team, full of virtual experts in different areas, working together to create almost anything we can imagine."

Read the full post here for a glimpse inside the thinking of the CEO of one of the most advanced AI companies.

You’re up to date with this week's AI Marketing News :)

Not yet subscribed to The AI Marketing Newsletter? Subscribe on LinkedIn

David Sloly