The AI Marketing Newsletter #4

The AI Marketing Newsletter #4: Search is changing. Is your chatbot out of date? JPMorgan chooses GPT for staff.

How Perplexity and SearchGPT are redefining search

Perplexity's AI-powered search engine, which has more than 10 million monthly active users, is transitioning from a subscription to an advertising model. This move pits the search start-up directly against Google. To combat this, Google integrates AI features into its core search product, while OpenAI introduced its search tool, SearchGPT.

What's changed?

Perplexity and ChatGPT are offering customers a new way to search. Now, search results don't simply land you on a website for you to find the answer you're searching for; instead, they extract the information and present it in isolation.

What does this mean for marketing?

Marketers have become accustomed to how Google has done things for years with only incremental changes. Perplexity, SearchGPT, and many more to follow will change the way people see results. If you don't understand how it works, your content will provide answers while your brand remains anonymous. Try Perplexity. Search for 'Please get me the recipe for banana bread from the BBC website'. Perplexity will return with a list of ingredients and the method for making it. Now, do a traditional search, and you get hit with unrelated links, followed by a page with a strange background of wobbling meat, a pop-up, a Temu ad, and finally, after scrolling down the page, you arrive at the recipe. Search is changing, and brands must consider that 10 million users are not visiting websites; they use AI to extract the information they want.?

Why Outdated AI Chatbots Could Be Hurting Your Brand's Reputation

In a Forbes survey of 1,000 Americans, only 32% said they had successfully resolved a service issue using AI-enabled chatbots. While most surveyed accepted that AI will become the primary mode of customer service in the future, opinions on AI's current customer service ability are pretty low.

What does this mean for marketing?

Consumer expectations are advancing quickly. Recently, they have experienced AI creating stunning images, resolving complex queries, and adding cool functionality to their phones. They expect chatbots to adopt some of these advances, yet most chatbots feel like they haven't been updated since they were first installed. If the customer perceives your chatbot experience as dated, they will judge your brand accordingly. After all, your chatbot is often your brand's first 'voice' to the customer.?

JPMorgan Chase Launches ChatGPT-Powered AI to Assist 60,000 Employees with Daily Tasks

NBC News reported that JPMorgan Chase has rolled out a ChatGPT-powered AI assistant to 60,000 employees, helping them with tasks such as writing emails and reports. This highlights how building a database for a GPT that contains your organisation's tone of voice, positioning, and details of your offering helps keep everyone on the same page.

What does this mean for marketing?

I believe now is the time to experiment with creating your GPT. Because GPT can work with unstructured data, you can put product details in and ask questions about the product. The GPT will retrieve answers for you in a structured way; for example, write me a blog post about the product.?

I created a GPT in an hour containing all the information for my sitcom show (yep, I make a comedy called Made in AI, available on all podcast channels - Made in AI is part of an experiment I created to measure productivity gains created by AI in production workflows).?

You can play with my GPT by searching 'ChatGPT Made in AI The Writers Room'. You can ask my GPT for a show idea or plot, and I even write an entire script for you.

Listen to Made in AI here

The full GenAI experiment is available here

My GPT is here

DM me if you would like to know more about creating your own GPT.

Elon Musk's Grok-2 chatbot is all about the images.

If you are an X premium customer, you may have noticed Elon Musk’s new AI Grok-2 is out. It lets you generate risky images.

Unlike most GenAI image generators, Grok-2 will generate copyrighted characters holding weapons, political figures in compromising scenarios and (use your imagination) much more. Most GenAI image generators do not allow these prompts.

What does this mean for marketing?

If you’re a Rebel brand, Grok-2 could be a new playground for your audience.

That’s your week of AI marketing news; you’re up to date :)

David Sloly