AI and Marketing: A Machine Takes Over Your Creative Role. Or Does It? (Part-01)

AI or Artificial Intelligence has been quite the buzzword for some time now. It is easy to find where it hides. The fact is that it is everywhere.

You just need to seek for it.

It is on your computer. It is on your phone, too.

Did I say it is on your smart watch, TV and on your credit cards?

Credit cards! Yeah, why not!

Once you identify one form of it, it becomes easier for you to spot it elsewhere. It is no rocket-science; you just need to follow the pattern. When you see it, you should see your face.

You will mostly be wondering, is that—AI—so simple?

Well, yes and no.

AI can be as simple as, in a way, correcting a misspelled word on your email text-body. Like what Grammarly does.

Or it can be extremely complex like the Google search, which is an AI-powered, learning robot that help you find the most relevant answer to your search query from, possibly, 8 millions results.

Now, the ubiquitous nature of AI has been a boon to any area one can think of. The advances that we have been able to achieve in the last few years with the help of AI and machine learning have been nothing short of fantastic.

One of such areas that have been transformed by AI is certainly the domain of digital marketing. As the World Wide Web has grown exponentially in the last decade, so has the realm of digital marketing, its scope and its potential for greatness.

There is no doubt that AI will have certainly changed your life and the way you go about your work if you are a marketer like me and many other folks out there.

First and foremost, marketing—digital or traditional—is a game of creative ideas and strategies.

There is no denying that fact.

However, I have always considered marketing as an uncanny unity or a unique breed of artistic science—there is a little bit science involved in the artistic expressions of marketing.

If you think about it, AI has been making its presence felt more and more each day. If you turn back and pick all the hints left by AIs, you would know how integral AI has become to digital marketing.

With digital marketing taking new forms and aligning themselves with better technology-driven strategies with the help of AIs, the role of a creative marketer has been challenged and transformed without a question.

As technology takes hold of everything in all means and ways, it is important for us to think about if it replaces marketers like us or if it just empowers us to do more, be more creative and be always on the move.

Now is the time!

What is AI or Artificial Intelligence, anyway?

In a nutshell, AI is nothing but a computer system developed to carry out a range of tasks that normally requires human intelligence to carry out.

It can be disease diagnosis, decision-making, mathematical problem-solving and recognizing facial patterns.

There is no doubt that AI can bolster any digital marketing efforts taking care of a range of elements and factors that a human marketer cannot otherwise do. Since the objective of any marketing is to improve the quality of a customer’s journey, it is advised that any piece of help is welcome—AI or not.

One of the most important aspects that define the success of digital—or any—marketing effort is the insights that a marketer gains about the target audience. A plethora of means such as data analytics, machine learning, and other processes are leveraged to do so. Banking on these elements and factors, new and fresh customer preferences, expectations and touch-points can be reached at. These points will no doubt drastically improve the effectiveness of your marketing efforts if factored in considerably into your strategic plan executions.

Hence, when you use AI in such promotional activities as email marketing and or responding to online chat, you can eliminate a lot of your guesswork because the AI would already have told you to eliminate them.

So you just don’t save time alone, but your efforts and money, which you can better use anywhere else for excellent, more effective, worthwhile returns.

To be continued...