AI Marketing Journal - June 17, 2024
First Edition of our AI Marketing Journal.
This weekly update keeps our clients and partners informed of the most significant and impactful marketing, advertising, and business development news. Our focus is to provide information to help the retail, hospitality, legal, and healthcare sectors pivot and profit in the ever-changing landscape of AI-powered marketing. McCabe Media helps small to midsize businesses with digital transformation. We grow revenue with the power of AI.
The Big 3: The Biggest Stories in AI
The Cannes Lions Festival kicked off Monday. AI is the talk of the town, with discussions focusing on its transformative potential in marketing. Tech giants like Amazon, Meta, TikTok, Pinterest, and Google showcased their power along the beach. Notable highlights included:
AI Dominance: Sessions explored AI's impact on marketing strategies and customer engagement.
TikTok’s AI Innovations: Launch of generative AI avatars for commercial use and AI dubbing for translating content. Major announcements from their Symphony Ad Suite
Amazon and GroupM Partnership: Exclusive deal to embed brands in Amazon’s live shoppable TV channels. CTV and streaming are expected to dominate boardroom ad pivots into 2025.
Reddit’s Ad Formats: Introduction of new conversation ads and increased ad sizes on conversation pages.
TikTok is expanding its Symphony ad suite with AI-generated avatars and AI dubbing tools to help brands and creators grow global audiences. These new features include customizable digital avatars based on paid actors or specific creators and support for dubbing content into multiple languages, breaking down language barriers in marketing. This allows brands to add a human touch to their content and reach foreign audiences effectively.
Runway has announced?Gen-3 Alpha.Runway, Luma, and Sora (OpenAI) and others are competing for dominance in the AI text-to-video market. Runway and Luma dominate the headlines this week. Each platform leverages advanced AI to transform text descriptions and still images into high-quality video content, aiming to revolutionize content creation by making it more accessible and efficient for users across various industries. This competition is driving rapid advancements and innovations.
How to Use AI to Analyze Spreadsheets
Did you know? You can use OpenAI's latest large language model (LLM) ChatGPT-4o to analyze spreadsheets and answer questions about your business information. It's like having an in-house team of data scientists.?
The Mainstream: National Headlines - AI in the News
McDonald's Ends AI Drive-Thru Experiment With 1 in 5 orders needing human help, McDonald's shelves AI drive-thru initiative.
AI Revolutionizing Drug Discovery New AI technologies promise to speed up drug development amid U.S. shortage
领英推荐
When Will Apple AI Arrive? Not Until 2025 Despite last week's announcements, some of Apple's AI innovations are set to debut later than expected, now scheduled for 2025.
Investors Flock to AI Agents Post-ChatGPT Following the success of ChatGPT, AI agents attract significant investor interest.
OpenAI Restructure Could Lead to IPO CEO looks at changing to a for-profit benefit corporation, addressing recent governance issues.
AI Startup Perplexity Faces Plagiarism Allegations Claims of copying Forbes, CNBC, and Bloomberg content without proper citation arise.
The Industry Focus - The Impact of AI on Your Business
LAW FIRMS
HEALTHCARE
RETAIL & ONLINE STORES
HOSPITALITY/RESTAURANTS
These lists will grow each week. Stay tuned.
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