AI Marketing Journal - Issue 4 - July 9, 2024
This weekly update keeps our clients and partners informed of the most significant and impactful marketing, advertising, and business development news. Our focus is to provide information to help the retail, hospitality, legal, and healthcare sectors pivot and profit in the ever-changing landscape of AI-powered marketing. McCabe Media helps small to midsize businesses with digital transformation. We grow revenue with the power of AI.
The Big 3: The Biggest Stories in AI
ElevenLabs' new Reader app uses AI to create voice-overs from deceased stars like Judy Garland and James Dean, raising copyright and authenticity concerns. The company has agreements with the actors' estates, highlighting AI's impact on Hollywood and licensing. (CNN)
OpenAI experienced a significant security breach, leading to the exposure of sensitive user data. Hackers accessed confidential information, raising concerns about data security and privacy in AI technologies. OpenAI is investigating the incident and has implemented measures to prevent future breaches. The event underscores the growing challenges in safeguarding AI systems against cyber threats. (The New York Times)
A study revealed that Google's AI overviews, introduced in May, coincided with a significant decline in mobile search volume. This led Google to scale back the feature due to mixed user reactions and errors. Despite the dip, search behavior remained stable, highlighting the challenges of integrating AI in search results and raising questions about its future impact on user engagement. (Search Engine Journal)
DID YOU KNOW?
60% of all Google searches result in no clicks to any other website.
AI Agents for Small Businesses
Why AI Agents Are More Useful Than Chat Tools
While AI chat tools are great for customer interactions, AI agents can perform complex tasks, making them exponentially more useful for small businesses. AI agents can automate scheduling, manage inventory, analyze data, and even handle customer service inquiries autonomously.
Understanding APIs
APIs (Application Programming Interfaces) allow different software systems to communicate. They are crucial for integrating AI agents with existing business software, enabling seamless automation and data sharing.
Using Zapier and Make.com
Zapier and Make.com are powerful tools for small businesses to test and develop AI-powered processes. These platforms enable you to create workflows that automate tasks across various apps without needing extensive coding knowledge.
Example: Automating Customer Follow-Ups
Moving to Custom Development
Once you've validated your workflow with Zapier or Make.com, consider custom development for a more tailored solution. This can provide deeper integrations and more robust functionality, fitting your unique business needs.
领英推荐
The Mainstream: National Headlines - AI in the News
AI Deployed to Combat Online Abuse Against Wimbledon Players?Wimbledon has implemented AI technology to protect players from online abuse. The system monitors and filters harmful messages, aiming to create a safer digital environment for athletes. This move highlights the increasing use of AI in sports to address social issues and enhance player welfare.
AI Can't Cure SF's Office Vacancy Crisis San Francisco's office vacancy rate reached a record 34.5% in Q2, despite AI advancements. Average rents have dropped to $68.27 per square foot. While some companies mandate office returns, significant layoffs at tech giants continue to challenge the market. This trend mirrors national office vacancy issues.
A Waymo robotaxi was stopped by Phoenix police for driving into the wrong lane. The incident underscores the ongoing challenges autonomous vehicles face in real-world traffic. Waymo is investigating to improve its systems.
OpenAI's startup fund has invested in a new AI healthcare venture co-founded by Arianna Huffington. The venture aims to leverage AI technology to improve health outcomes and provide innovative healthcare solutions. This partnership underscores the growing intersection of technology and healthcare, aiming to bring cutting-edge AI applications to the medical field.
The Industry Focus - The Impact of AI on Your Business
LAW FIRMS
HEALTHCARE
RETAIL & ONLINE STORES
HOSPITALITY/RESTAURANTS
These lists will grow each week. Stay tuned.
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