AI Marketing Journal - Issue 2 - June 24, 2024
AI Marketing Journal by McCabe Media ? Issue 2 - June 24, 2024

AI Marketing Journal - Issue 2 - June 24, 2024

This weekly update keeps our clients and partners informed of the most significant and impactful marketing, advertising, and business development news. Our focus is to provide information to help the retail, hospitality, legal, and healthcare sectors pivot and profit in the ever-changing landscape of AI-powered marketing. McCabe Media helps small to midsize businesses with digital transformation. We grow revenue with the power of AI. Did you miss our June 17 Issue? Read now.

The Big 3: The Biggest Stories in AI

Anthropics' Claude 3.5 has recently surpassed GPT-4 in a majority of benchmarks, signaling a major leap forward in AI performance. This breakthrough demonstrates Claude 3.5's superior capabilities in language processing, understanding, and generation, setting a new standard for artificial intelligence technologies. The advancements highlight significant improvements in efficiency, accuracy, and applicability across various domains, from healthcare to education. Official Anthropic News / Learn more

Apple's AI innovations are facing significant delays due to stringent EU regulations, highlighting the ongoing tension between technological advancement and regulatory compliance. These delays underscore the challenges tech giants encounter when navigating complex legal landscapes, potentially stifling innovation and affecting global competitiveness. The situation calls into question how best to balance robust regulation with the need to foster technological growth and innovation.?

#TRENDING: Artificial superintelligence (ASI) has entered the chat.?A hypothetical form of artificial intelligence (AI) that could surpass human intelligence in all areas has been in focus this week as two major icons in the AI space pivot from the usual discussion about the impending and ever-shortening timeline for artificial general intelligence (AGI).


Tutorial: Streamlining Personalized Sales Outreach with ChatGPT and Zapier

Creating personalized sales outreach emails can be time-consuming, especially when incorporating detailed CRM insights. Here’s how to automate and streamline this process using ChatGPT and Zapier:

  1. Integrate Your CRM with Zapier: Connect your CRM or marketing automation platform to Zapier. This will allow Zapier to access detailed data on leads’ interactions, such as email engagement, webpage visits, and content interactions.
  2. Set Up Zapier Triggers and Actions: Create a Zap that triggers when new lead data is available. Configure actions to send this data to ChatGPT for crafting personalized emails.
  3. Customize Emails with ChatGPT: Use ChatGPT to analyze lead data and draft personalized sales emails. The AI will tailor messages to address the specific interests and needs of each recipient, enhancing relevance and engagement.
  4. Automate Email Drafts: Set up Zapier to automatically insert these personalized emails into your email client’s drafts folder. This allows your sales team to review and send tailored messages efficiently.

By leveraging ChatGPT and Zapier, you can enhance your sales process with personalized, relevant communication, all while saving time and effort. This integration ensures your outreach stands out and connects meaningfully with potential customers. Need help? McCabe Media can help you automate your business.


The Mainstream: National Headlines - AI in the News

Apple and Meta have reportedly discussed a potential partnership focused on artificial intelligence, aiming to combine their respective strengths to enhance AI capabilities and applications.?

U.S. record labels are suing AI music generators, alleging copyright infringement due to the unauthorized use of their artists' songs to create new tracks. This legal action highlights the ongoing conflict between traditional copyright laws and emerging AI technologies in the music industry.

Ilya Sutskever (former Chief Scientist at OpenAI) started a new company, SSI Inc. (Safe Superintelligence).?He tried to oust OpenAI’s CEO. Now, he’s starting a ‘safe’ rival.

$60 Million for better business video. HeyGen has announced the successful completion of their Series A funding round, securing significant investment to accelerate the development of their AI-driven video creation platform. This funding will support the company's mission to democratize video production with advanced AI tools, making it easier for businesses and creators to produce high-quality content.

OpenAI rockets towards replacing traditional search.?OpenAI has announced its acquisition of Rockset, a company known for its real-time analytics platform. This strategic move aims to enhance OpenAI's capabilities in handling and analyzing large-scale data in real-time, further strengthening their AI infrastructure and enabling more robust AI applications.?

Snapchat has introduced a new AI-powered feature that allows users to create custom lenses using simple text prompts. This innovative tool leverages advanced AI to generate unique, personalized AR experiences, enhancing the creative potential for users on the platform.

AI is disrupting social media networks.?A new app called Butterflies is leveraging AI chatbots to create a unique social media experience, aiming to provide users with personalized interactions and emotional support. The app uses advanced AI to engage users in meaningful conversations, helping to combat loneliness and enhance social connections.

MidJourney has launched a new personalization feature that remembers your art preferences, enhancing user experience by tailoring AI-generated art to individual tastes.?

ElevenLabs has introduced a new feature that brings sound effects to its platform, allowing users to enhance their audio content with high-quality, AI-generated sound effects. This update aims to provide more immersive and dynamic auditory experiences for various applications such as podcasts, videos, and interactive media.

The new platform Hedra launched the Character-1 model – video generation with expressive and controllable human characters.


The Industry Focus - The Impact of AI on Your Business

LAW FIRMS

HEALTHCARE

RETAIL & ONLINE STORES

HOSPITALITY/RESTAURANTS


These lists will grow each week. Stay tuned.

AI TOOLS WE USE EVERYDAY

AI RESOURCES


Annual Letter to our Clients and Colleagues

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