AI in Marketing

Artificial intelligence (AI) is no longer a trend but rather a strategic necessity for modern marketers. ??

Whether you’re understanding customer behaviour to inform personalised strategies or improving efficiency across marketing activities, AI has become a game-changer, reshaping how businesses understand and engage with customers. In this post, we will explore how AI is reshaping the marketing landscape. ??

?? Understanding Customer Traits: AI taps into data to gain deeper insights into customer behaviours, preferences, and trends; allowing you to tailor strategies accordingly to improve Segmentation, Targeting, and Positioning (STP).

?? Personalised Customer Experiences and Content: AI tools – such as ChatGPT for messaging (including product descriptions, blog posts, or even ad copy) and MidJourney or Canva for media – empower you to deliver greater personalisation of content and experiences, increasing engagement and conversion rates.

?? Customer Review Insights: Amazon Ad tools like Helium 10, combined with ChatGPT, can analyse comments and reviews to provide precious insights into customer opinions, sentiments, and brand perception. Therefore, providing you with more data to gauge campaign success and customer feedback, informing strategies to build a stronger online presence.

?? Predictive Analytics and Forecasting: Similar to Google Analytics and Excel, AI can anticipate future trends and outcomes based on historical data. This aids decision-making for marketers – whether it be for product launches, campaigns, or inventory management – and ensures you stay ahead of the curve, particularly for identifying leads, campaign strategies, and resource allocation.

?? Marketing Automation: AI-driven marketing automation saves time and resources, automating tasks like social media posts (via Hootsuite) and ad placements, reducing manual effort; all while maintaining a consistent brand presence.

?? Dynamic Pricing: AI enables real-time price adjustments based on market conditions, demand, and competitor pricing; which can optimise revenue, especially in PPC campaigns.

Throughout my career so far, these are just some of the ways that I have found AI has become an integral part of a marketer’s toolkit and transformed the way businesses connect with their audience. Used effectively, AI can assist innovation, improve efficiency, drive growth and ensure businesses build lasting customer relationships. So, using AI to maintain relevancy, stay competitive, and set long-term strategies to achieve success is and will remain key to future business growth in the digital age. ??