AI Marketing Brings a Revolutionary Disruption to Digital Marketing

The New Disruption in Digital Marketing - AI Marketing

Marketing advanced into the digital age with email campaigns, websites, digital ads popping up everywhere, social media marketing and informative blogs.

Now, "artificial intelligence (AI) is raising the bar" in many industries with the marketing industry seeing immediate upgrades (Source: Forbes).

AI brings the change that offers solutions to the challenges marketing departments experience.

In fact, the benefits of AI already are being appreciated with "search engines, recommendation engines, chatbots, voice data analysis" and more.

• The capability to offer "personalized recommendations" is getting better and better. Your customers will have an interactive journey that will keep them engaged.
• AI allows companies to receive vital statistics to make more intelligent and quick decisions. Multi-channel data can quickly integrate for an overall analysis.
• Personalization delivered to each customer even when there are thousands. Customer histories are tracked and used to deliver preferential treatment.
• AI and machine learning are allowing for one-on-one conversation interactions.
• Content marketing advances with the speed and the amount of data that can be analyzed.
• Customer searches are delivering relevant products.
• Companies are able to "go deeper into data."
• AI gives you the capability to easier project, forecast, strategize, and deliver better customer service.
• Real estate is an industry using AI to maximize marketing efforts with data integrated from multiple channels.
• Financial institutions are able to offer better customer experiences, deliver enhanced fraud protection, and predict reward redemptions.

AI will benefit all aspects of a business as we know it. There is still more in the works when it comes to decision making.

AI Marketing is Here: What You Should Know

Will technology advance so fast with artificial intelligence that you're not sure what you need to know?

An informative article found on CXL breaks down what artificial intelligence is, what it can do, how it relates to marketers, and what marketers can do to stay in the game.

Assuming you have heard about AI and you understand what it is, let's review the stats shared in CXL:

"In 2018, revenues from the AI market worldwide were $7.35 billion U.S. It's expected to reach about $17 billion in 2020 and jump to $89.8 billion in 2025."

So, over half of the marketing leaders have already integrated AI, and major marketers are using AI "for predictive lead scoring and product recommendations."

How can you stay ahead of the game in the AI marketing revolution?

Continuing Education

The first step with any new tool is learning what it can do, how it does it and how you should use it. Taking time to learn the processes of artificial intelligence and machine learning is an important part of comprehending the benefits your company can have with this highly-advanced technology.

As CXL points out, it’s not hard "to learn the basics." Use the data that will better inform you to deliver better customer service, offer privacy, and continue to develop your business to reach new customers for bigger sales.

Customer Relations

You’ll learn to extract data to deliver better customer experiences. An important aspect of any business is the relationships formed with customers through human interaction.

You see, technology does not comprehend human emotion. Add the human touch to build better relationships with your customers. Reach out for feedback. Many customers like to share their experience with a product or service.

You will make customers feel important when you say their opinion matters.

Consumer Privacy

An important area that the CXL author points out is protecting the privacy of your customers. AI extracts a lot of consumer information without the capability of privacy concerns. Marketers will have to spend the time to implement content to communicate customer privacy.

The Big Picture

Using a large amount of data to see your "key trends, causalities, and relationships" will improve your ability to see your overall business. You no longer have to spend human resources to extract the data. You can focus on strengthening your staff, creating new ideas and exciting marketing campaigns.

Why leave the same message? You will have the capability to quickly showcase your business and your products with different content messages to attract more customers. You will now have an entirely new playing field, where you will want to test, learn and re-define.

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