The AI Marketing Age
Greetings, i hope you had a wonderful Festival of Lights and wish you every success in the new year.
As we close the door on 2022 and enter a new era, it is an exciting and transformative time in the field of marketing, which I have termed the "AI Marketing Age." The public introduction of advanced technologies such as ChatGPT, a large language model chatbot developed by OpenAI, represents just the beginning of this new era.
ChatGPT has the ability to engage in highly conversational dialogue and provide responses that are almost indistinguishable from those of a human. Additionally, ChatGPT's API enables developers to build applications with artificial intelligence capabilities, which will lead to new ways of analyzing complex marketing data and delivering targeted campaigns.
In the digital space, we will see AI assisting with web development, search engine optimization, analytics reporting, and crafting marketing messages for social media and other business units. The possibilities are endless, which is what makes this age particularly exciting.
However, it is important to note that this new age also brings with it some challenges. As the technology continues to advance rapidly, many agencies will likely automate processes and reduce staff in areas that can be easily handled by machines.
This shift may lead to the emergence of smaller agencies that are able to effectively manage large budget campaigns with minimal staff, thanks to the assistance of these technologies. This could potentially change the way we view agencies and how they operate in the future.
领英推荐
Our agency is also planning to adapt machine automation in some of its functions and I hope to share more information on how we will improve delivery and improve client satisfaction with the assistance of the machine.
While this new age may be uncertain, I am hopeful that we will find ways to adapt and provide value to our clients alongside the advancements in technology.
I look forward to seeing how 2023 will unfold in the maiden AI age. It promises to be revolutionary.
Onto the next article - see you then. SHALOM.
Disclosure: It's worth noting that this article was written by me and edited by ChatGPT / Original article can be accessed here
AI is really taking off in a number of industries with some industries years ahead of others. In the short to medium term I think a solid strategy would see job loses kept at a minimum , with AI helping to grow revenue and employees focusing on relationships and monitoring the AI. However , I appreciate that the money to fund AI implementation has to come from somewhere and job cuts are an easy option. I would however argue that approach is short sighted.