AI machine that we call - Professor Balthazar

Make no mistake, AI is going to be huge. As the world becomes more digitally integrated, new things are abstracted into pure information every day. Everybody has a digital video camera in their pocket. Our work and social lives have platforms online, where we can also do our grocery shopping and keep in touch with our mothers. It's not just online though - all kinds of new tools are computerised and connected.

This blossoming digital activity creates data, and as a living organism, your number one resource is data. Without data, we would be flailing in the dark. AI is a tool for mining this wealth of new information which increasingly surrounds every aspect of our lives. This is not limited to advertisers looking for suitable targets; AI has already been used to successfully analyse everything from house prices to medical patients. As a business, finding innovative ways to process data (remember, anything can be 'data' now) will be the key to unlocking better products.

At PromoMii we are using cognitive programs to quickly identify the best footage from large pools of video, decimating edit times and redefining price points for promotional videos. Instead of creating adverts with broad appeal, the next paradigm will be advertising which adjusts dynamically, with multiple versions of each promotion created and employed relative to each viewer, increasing resonance. This is made possible by AI processing and organising data into valuable building blocks for human experts to exploit. Simplified: Sarah likes movies with Keanu Reeves in, here is all the footage of Keanu Reeves from the film we are promoting. This is how algorithms can be employed to gain big edges in the field of video advertising.