AI: Machine V Human is the Wrong Question

There has been tremendous progress in Algorithms, Data Science, Machine Learning (ML) and Artificial Intelligence. When there is enough data and the workflows are simple, these technologies deliver tangible benefit.

However many of the tasks performed by those knowledge workers in Sales, Marketing or Customer Success are Small Data problems, not Big Data problems, and the workflows are not that simple.

If an enormous quantity of homogenous data is not available, or if the related workflow is complex or ‘textured” (e.g. consulting or design services, any form of enterprise business development, or many of the other of the ‘thinking tasks’ carried out by knowledge workers) the machine on its own is unlikely to succeed. In these scenarios the right approach is a combination of human+machine, and Augmented Intelligence is a better answer than Artificial Intelligence.

You can read the rest of this post here on my website at www.DonalDaly.com.

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Donal Daly is Executive Chairman of Altify having founded the company in 2005. He is author of numerous books and ebooks including the Amazon #1 Best-sellers Account Planning in Salesforce and Tomorrow | Today: How AI Impacts How We Work, Live, and Think. Altify is Donal’s fifth global business enterprise.