AI Liability: Ensuring Accountability in the Age of Autonomous Systems
As artificial intelligence (AI) continues to advance, its integration into various industries brings significant benefits but also complex legal challenges. A critical issue is determining liability when AI systems malfunction, causing financial, reputational, or even physical harm. The traditional legal frameworks struggle to keep pace with AI’s unique characteristics, necessitating new approaches to accountability and compensation.
The Challenge of AI Liability
AI systems exhibit characteristics such as autonomous decision-making, continuous learning, and 'black box' operations, making it difficult to determine responsibility when things go wrong. Multiple stakeholders contribute to AI development and deployment, further complicating liability attribution. The primary parties potentially held accountable include:
The idea of AI itself bearing liability has been discussed in theoretical debates, but it remains legally unrecognized.
Currently, liability remains with human stakeholders - manufacturers, software developers, and deployers - who are responsible for ensuring AI safety and compliance.
Existing Legal Frameworks for AI Liability
Negligence
To establish negligence, plaintiffs must prove that a duty of care was breached, resulting in harm. However, AI’s autonomous nature complicates causation. If an AI system evolves beyond its original programming, tracing the source of failure becomes challenging. Courts must determine whether liability rests with the developer, operator, or another party.
Breach of Contract
If an AI system fails to perform as contractually promised, affected parties may seek redress through contract law. However, AI’s unpredictability raises concerns about defining expected performance standards. Additionally, contractual clauses often limit liability, necessitating clearer regulations on AI-related warranties and obligations.
Strict Liability and Product Liability
Under the Product Liability Directive 85/374/EC (PLD), manufacturers can be held liable for defective products, but software alone has historically not been classified as a “product.” The New Product Liability Directive 2024/2853 (New PLD, December 2024), expands this scope to include AI systems, making it easier for consumers to seek compensation for harm caused by defective AI models. This shift reflects growing recognition of AI’s potential risks, particularly regarding safety, data protection, and decision-making bias.
AI and the Issue of Plausible Deniability
One of the most significant challenges in AI liability is plausible deniability, where stakeholders - such as developers, deployers, or users - can shift or evade responsibility by blaming the AI system itself. Unlike traditional technologies with clearly defined control mechanisms, AI operates autonomously, often making decisions that even its creators cannot fully explain.
This lack of transparency allows companies and individuals to distance themselves from accountability when AI-driven actions cause harm. For instance:
To combat plausible deniability, regulators are shifting the burden of proof onto AI developers and operators. The New Product Liability Directive (New PLD) and the EU AI Act introduce obligations for explainability, meaning AI providers must demonstrate reasonable foreseeability of risks and ensure accountability structures.
Proposed legal solutions include:
Addressing plausible deniability is crucial to ensuring that AI liability laws remain effective. Without clear accountability mechanisms, AI’s autonomy risks creating a legal gray zone where no party takes responsibility for harm caused by intelligent systems.
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Withdrawal of the AI Liability Directive
In its 2025 Work Programme, the European Commission withdrew the proposed AI Liability Directive, citing “no foreseeable agreement” among lawmakers. This move followed significant criticism from industry leaders and policymakers at the AI Action Summit in Paris in February 2025. U.S. Vice President JD Vance strongly opposed excessive AI regulation, emphasizing the need for an innovation-friendly environment.
The withdrawal raises concerns about legal fragmentation across EU member states. Without an overarching AI liability framework, national courts may develop conflicting approaches, leading to legal uncertainty for businesses and consumers alike. The European Commission has stated that it will reassess alternative solutions, balancing innovation with the need for accountability.
However, this decision highlights a growing tension between regulatory oversight and economic competitiveness. While reducing legal constraints may attract investment and foster AI innovation, it also risks weakening consumer protections and leaving gaps in accountability. The central challenge lies in striking a balance between fostering responsible innovation among AI companies and ensuring the protection of consumers from potential harm.
Critics argue that abandoning the AI Liability Directive could undermine the EU’s position as a leader in ethical AI regulation. The bloc has historically championed stringent digital rights and data protection laws, including the General Data Protection Regulation (GDPR) and the Digital Services Act (DSA). The sudden shift away from AI-specific liability rules raises the question: Is the EU sacrificing its leadership in ethical AI for the sake of global competitiveness?
While the European Commission has promised to reassess potential regulatory alternatives, the lack of immediate legal clarity creates uncertainty for businesses and consumers alike. Legal experts caution that, in the absence of a unified framework, AI-related liability disputes will likely be handled inconsistently across member states, potentially leading to regulatory fragmentation and increased litigation.
Practical Steps to Mitigate AI Liability Risks
Given the evolving regulatory landscape, organizations deploying AI should take proactive steps to mitigate liability risks:
Future Outlook
As AI technology continues to advance, the debate over liability is expected to intensify. Policymakers will need to strike a balance between fostering innovation and ensuring that victims of AI malfunctions receive fair compensation. The EU AI Act imposes risk-based regulatory obligations on AI developers and deployers, but its interaction with existing liability laws is still uncertain.
Courts worldwide will play a pivotal role in shaping the jurisprudence of AI liability. Landmark cases are anticipated to establish important precedents for resolving AI-related disputes, which will, in turn, guide future legislative efforts. International cooperation may be essential for standardizing AI liability principles across jurisdictions.
The complexity of AI liability necessitates new legal interpretations and regulatory adjustments. Businesses must remain vigilant in observing emerging legal trends to minimize risks while still promoting responsible AI innovation. The recent withdrawal of the AI Liability Directive highlights the challenges in achieving consensus. However, ongoing initiatives such as the New Product Liability Directive and the AI Act indicate that AI liability will remain a focal point for lawmakers in the coming years.
By adopting best practices for AI governance, transparency, and compliance, organizations can effectively navigate this ambiguous landscape and contribute to the ethical and responsible advancement of AI technologies.
Neven Dujmovic, February 2025
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References
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