AI – Let’s keep it original ????

Newsletters are a cornerstone of marketing. I’ve spearheaded a few articles, leveraging... Gotcha... Bet you almost snoozed off as you read the same AI-generated jargon. But seriously, when it comes to sales, it pays off to keep it real. Nothing can replace the snippets you learn about your client and slip them into your follow-ups.

So yes we think AI is amazing, it’s helping us in more ways than we could ever imagine. But you can spot an AI-generated article, blog, email or LinkedIn post... a mile off.

So here are some real tips on how to use AI in sales (or anywhere corporate for that matter).

Keep it personal, keep it real

Enhance, don’t replace: Use AI to enhance your sales process, not replace the human feel. AI can provide insights and automate repetitive tasks but it's you, that personal connection is what seals the deal.

??People buy from people they like and trust, so let your authenticity shine and engage with clients genuinely.

Tips

• Instead of asking AI to write your email, write your email yourself and ask AI to suggest improvements. This way you'll be given recommendations to learn how to improve your work.
• Ask AI to check for grammar and spelling.
• Always add that personal touch that you've learnt! "Enjoy jet skiing in Majorca, Sam! Catch up a week on Monday when you’re back."
• If you're asking AI to generate the content, read it, and then rewrite it without copying and pasting. This way, you’re using what you’ve learnt.
• Don't use words you're not comfortable with - if they don't fit in your vocab don't use them.

??Words to watch out for ??

• Spearheaded
• Cornerstone
• Streamline
• Leverage
• Deep dive
• Supercharge
• Game-changing
• Foster
• Unveiling

You can spot these buzzwords a mile away—they come straight from the AI textbook. They can sound overused or insincere. Just ask yourself: would you use this word in a sentence in person? If not, stick to straightforward and honest communication that reflects your natural vocab.

Key takeaways

Leverage AI: (Yes, I used leverage, but it just felt right, OK?) Use AI tools to improve efficiency and precision in your sales strategies. They're invaluable for data analysis, customer insights, and automating routine tasks.

Stay human: While AI can handle the heavy lifting, it’s your personality that closes the deal. Keep your interactions genuine and personable.

Balance: AI is a tool, not a replacement for the personal interaction, it's all about balance.

Want to make it really real? Throw in the odd spelling mistake. Not saying we recommend it, but AI doesn’t make those mistakse.

AI in sales at trumpet ??

We use AI to enhance sales processes and elevate customer experiences.

• ?? AI transcriptions: No more manual note-taking! Our AI transcribes meetings and calls, ensuring you never miss an important detail. This feature saves time and allows sales teams to focus on what really matters—building relationships.
• ?? AI video summaries: Our AI generates concise video summaries that highlight key points, saving you from watching entire recordings. Quickly catch up on meetings or share critical information with stakeholders without sifting through hours of footage.

Final thoughts

We're firm believers that if you're not using and utilising AI, you'll get left behind. Just don’t get lazy, especially in sales. Use it carefully to support your efforts, not replace them. Keep your interactions personal and authentic, and let AI assist where it can make the most impact. Clients like to feel listened to, and they appreciate personalised responses.

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This version captures the main points while keeping it concise and engaging, similar to your previous post. Let me know if there are any other changes you’d like! ?? Jokes

Until next week, folks. ??

... as per, if you wanna talk about all things digital sales rooms (you know you want to) book a quick call with our awesome AE's ?? Ali Chrisp and ?? Olivia Whitworth . P.S. Know a colleague who'd benefit from these insights? Forward this newsletter!