AI Keyword Research: 5 Innovative Strategies for Brands to Discover Keywords

Keyword research is the cornerstone of any successful SEO strategy. It helps brands identify the exact words or phrases their target audience uses in search engines. With the rise of AI-powered tools, this process has become faster, easier, and more efficient.

In this article, we’ll dive into how brands can leverage AI Keyword Research to enhance their SEO efforts and stay ahead in a competitive digital landscape. We'll also share some strategic tips to optimize your approach.

What Is AI Keyword Research?

At its core, keyword research involves identifying search terms your audience frequently uses. AI Keyword Research refers to the use of artificial intelligence to automate and refine this process. These AI-powered tools can generate personalized keyword suggestions and key metrics faster than traditional methods.

For example, platforms like Semrush’s Keyword Strategy Builder can generate hundreds of keyword ideas within minutes based on a seed keyword such as “brewed coffee.” This not only saves time but also provides valuable insights that can help businesses shape their SEO strategies.

Benefits of AI Keyword Research

AI-based keyword research offers several advantages over traditional approaches. Here are a few key benefits:

• Instant Keyword Generation: AI tools like Semrush's Keyword Magic Tool can generate keyword lists instantly by entering just one seed keyword.
• Accelerated Analysis: AI can group and analyze keywords quickly, making it easier to identify long-tail keywords or remove irrelevant ones.
• Adaptability to New Industries: AI tools can swiftly summarize trends, allowing businesses to enter new markets with better insights.

5 Innovative Ways to Use AI for Keyword Research

1. Generate Numerous Keyword Ideas Instantly

AI tools can generate dozens of relevant keyword ideas from just one seed keyword. While tools like ChatGPT can suggest initial ideas, integrating them with Semrush’s Keyword Magic Tool provides vital data such as search volume, keyword difficulty, and search intent.

PROMPT: We are a business in (INDUSTRY). Our products target (AUDIENCE). Create a list of keywords that are most relevant to our target audience.

Or ask ChatGPT to act like Google autocomplete. All you need is a seed keyword. Then, pick a letter for the word that follows.

PROMPT: Create a list of keywords. The first word in the keyword is "(TOPIC)." The next word starts with the letter "(LETTER)."

Although ChatGPT can help you generate ideas, you need more data to know whether a keyword is worth targeting. Data like monthly search volume, keyword difficulty, and search intent.

2. Identify Low-Hanging Fruit Keywords

AI tools like Semrush's Site Audit and Copilot help you discover low-hanging fruit keywords. These are keywords where your domain has high ranking potential, either by tweaking existing content or creating new pages. The Personal Keyword Difficulty (PKD) feature provides domain-specific insights on your ranking potential.

3. Create Topic Clusters

With a single keyword, AI can generate topic clusters—groups of related pages centered around one primary topic. Tools like Semrush’s Keyword Strategy Builder create pillar page and subpage suggestions for topic clusters, helping businesses organize their content strategy and establish authority.

To use ChatGPT, enter the following prompt in the chat:

PROMPT: My website is about (TOPIC). I want to start a blog to (GOAL).

Generate a list of ideas for a pillar page and associated cluster pages that are relevant, keyword-rich, and can help my website rank better.

4. Analyze Search Intent

Understanding the intent behind keywords is crucial. AI tools categorize keywords into transactional, navigational, commercial, or informational intent. While tools like ChatGPT provide preliminary groupings, Semrush’s Keyword Overview Tool confirms search intent and offers deeper insights into keyword relevance.

5. Discover Relevant Secondary Keywords

AI can also find secondary keywords that complement your primary keyword. Tools like Semrush’s Keyword Strategy Builder suggest related secondary keywords, making it easier for brands to optimize content for multiple queries and increase visibility.

Strategy and Action Points for Brands

Conclusion: Streamline Your SEO Strategy with AI

AI keyword research tools offer an efficient and accurate way to enhance your SEO strategy. By automating tasks like keyword generation, analysis, and intent identification, these tools help businesses stay ahead of their competitors.

For brands looking to maximize their SEO efforts, integrating AI tools like Semrush’s Keyword Magic Tool can simplify the research process and yield better results. Start optimizing your SEO today with the power of AI!