AI just killed Excel | The Friday Club | Ep 243
Dan Knowlton
Marketing That Works! Click ‘visit my website’ & see! | Millions in trackable revenue generated for our clients | Business Anchors Podcast Co-host | I write ‘The Friday Club’ (weekly Marketing newsletter)
TONS of amazing resources in here...
This week I discovered a?tweet (7.2M views) that stated, 'AI just killed Excel. No more complex formulas and watching 10-hour tutorials. Introducing Rows, the only AI Excel tool you will ever need (It's 100% free)'
Initially, I thought...yeh yeh, bold claims. But then I checked out Rows & was blown away.
Discover how we are using ChatGPT to overtake our competitors (and how you can do the same).
Thought for the day:??Here are 3 HUGE marketing lessons from a secret campaign we are currently working on to relaunch an iconic brand from the 90s...(see more?below).
New Knowlton Content
New Content (Non-Knowlton)
In other news...
- HUUUUUUGE shout out to Bronagh for this post. It made my week!
- This tweet New Balance ad really tickled me.
- This tweet about inflated TikTok numbers caused a stir & got me thinking!
- I enjoyed partnering with BT this week to deliver this livestream.
- We've started donating leftover food/drinks from shoots to local food banks. If you know of any others that could benefit from this let me know!
Thought for the day:?Here are 3 HUGE marketing lessons from a secret campaign we are currently working on to relaunch an iconic brand from the 90s...
1. Do your due diligence when working with celebs. We put a huge amount of work into identifying and negotiating to work with the perfect celebs for the campaign. This work was hugely valuable as the celebs delivered & we captured exactly what we wanted!
2. Preparation, preparation, preparation. There is a lot of moving parts that go into a campaign like this & preparation is key. Working with an organised, well-prepared team reduces stress & keeps everyone on the shoot happy as they finish on time!
3. Do Market research to ensure the celebs/influencers you include in the campaign resonate with your target market. There was some split opinion about which celebs we should work with but the market research allowed us to make a decision based on data!
If you work for a brand that is looking for an innovative new approach to reach & engage millions of new potential customers, slide into my DMs!
Happy Friday!! ??
Dan (writing this) & Lloyd (in spirit)
Chief Executive Officer | Doctor of Philosophy (Ph.D.)
1 年This a great example of how AI is a tool rather than a replacement, Dan. It may eliminate the need for certain responsibilities or roles but all that's doing is creating new opportunities for us to take advantage of. For example, with Rows, we can use the time we would've spent on excel to do something meaningful with our data. Every cloud has a silver lining.
Microsoft Excel MVP | Finance Systems Consultant | Excel Trainer | Power Platform Pro | Event Organiser
1 年Who are the Rows creators I should follow to learn more about this tool? Are there any Rows creators?
Microsoft Excel MVP | Finance Systems Consultant | Excel Trainer | Power Platform Pro | Event Organiser
1 年What is your user base so far? Has it over taken Excel users? That's the true sign right? Excel is far from dead. It is entrenched into the very fabric of the global finance system. I guarantee when you launch this product at your organisation your users will ask "So how do I get this in Excel"? People have already invested a lot of time and money learning Excel and building not just reports but fully fledged applications within Excel. This does not provide an incentive to switch any time soon. Your hook is click bait in its finest. Excel was supposed to be dead when we had Google sheets. Then Air Table signalled the death of Excel yet it is still the go to tool for so many professionals across so many industries. Let's see where Rows is in 5 years or if anyone still talks about it. #longliveExcel
Building An Epic Entrepreneur's Members Club | Digital Sustainability Consultant | Public Speaker & MC | TEDxShoreditch Organiser | WordPress Witch | Forbes Self-Development Leader | Women's International Chess Master
1 年Richard Nero Do you want to chime in here?
Marketing that turns strangers into sales ??
1 年Epic help! Thanks Dan Knowlton ??