AI is on its way to take your job - here's how

LLMs are getting increasingly better, with both writing and creation of images and videos.

A lot of issues with what AI generates today are down to three things:

1?? The data used to teach it (this is improving on a daily basis)

2?? Some 'black holes' i.e. creators/devs forgetting to make it obvious that people don't usually have 3 or 8 fingers, but, generally, 5 of them (again, this can be patched by a combination of code changes and more and better quality input used for training)

3?? The human operator and their inability to form prompts the right way, rather than the abilities (or lack of them) of the AI model - e.g. using "photorealistic" as description and AI treating this as "in the style of art movement called 'photorealism'", as opposed to "looking like a real-world photograph".

As a creator myself, I see a lot of people in various parts of the creative industry have quite a condescending, patronising and derisive attitude towards ChatGPT, DALL-E, Google Bard, Jasper, Copilot and the more specialised tools, claiming "they're never going to be able to match us".

But, listen:

We're barely 1.5 years into the AI boom that really started in late 2022, with ChatGPT3's public release.

GPT4 is already leaps and bounds ahead of GPT3.

I feel a lot of people are in for a rude awakening by the end of this decade tops.

Maybe even sooner than that.

A lot of people claim the employers want work that is of "extremely high quality".

They argue "No reasonable employer will end up choosing AI-based output over one done by a human, especially one skilled, trained and experienced in their art".

In my view, it's a bit idealistic view, and romanticising business as a whole.

Truth is, it's all just that: business.

In most cases it's goes in the way of: costs over everything (including quality, as long as a reasonable level can be maintained).

Let's imagine a following scenario:

A business can hire someone who's going to take an hour to come up with some copy (or an image, or video) that's objectively high quality, but time-consuming to create.

They can also hire someone who can use that same hour to generate copy, or content, in 30 different versions/iterations across 5 different chatbots, so 150 pieces in total, with all of those being "just good enough" for a disposable economy where content really doesn't often live beyond 24h - due to a 24h news cycle and consumption mode, and the average life cycle of a single post on social media platforms being no more than 24h, too.

Who do you think they're gonna go with?

Majority of places aren't looking for actual "art". For what its worth, they're looking for things that are "just good enough" and "do the job", i.e. serve their intended purpose, get the message across and drive engagement, sales, awareness, while remaining cost-efficient (low investment/cost to good enough quality ratio), and not requiring too high of a budget, or too long of a time, spent on their creation.

People who fit those requirements, who can come up with output within those overarching parameters, are those who will get work and retain clients, or in-house roles.

Those who neglect the fact that AI is getting better on a daily basis and is a real threat to creatives…

Well, they'll cotton on to this too, but, quite likely, without having changed their mindset and approach some time soon, a bit too late to still have any lifebuoys available ??

Thoughts? Leave them in the comments ??

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