AI Isn’t Just a Tool—It’s a Time Machine
Dave Godwin
Executive Broker @ CBI TEAM & CBI Advisory Partners | Certified Business Intermediary | Mergers & Acquisitions | Maximizing Business Value | Exit Planning | Business Valuations
Time is a small business owner's most valuable asset. But too often, it gets swallowed up by admin work, repetitive tasks, and things that don’t directly grow your business. That’s where AI comes in—not as some futuristic concept, but as a real, practical tool that helps you reclaim your time and focus on what truly matters.
A Real-Life Example: How AI Freed Up 15+ Hours a Week
Meet Sarah, a small business owner running a boutique marketing agency. When she first started, she was doing everything manually—scheduling meetings, managing invoices, responding to client emails, and handling all social media marketing herself. It felt like she was always “busy” but never had enough time to focus on strategy, client relationships, or scaling her business.
Then she decided to leverage AI. Here’s what changed:
? Scheduling & Admin Work: Instead of endless back-and-forth emails, she started using Calendly, which let clients book meetings at their convenience. This simple switch saved her 3-4 hours a week.
? Social Media & Content Creation: She started using Jasper AI to generate content ideas and first drafts for social media posts. Instead of spending hours brainstorming and writing, she was now refining and publishing—cutting her content creation time in half.
? Customer Inquiries & Emails: A chatbot on her website now handles common inquiries, while AI-powered email responses through ChatGPT answer frequently asked questions. This freed up 5+ hours each week.
? Financial Management: Instead of manually tracking invoices and expenses, she automated it all with QuickBooks. The system now automatically categorizes transactions, flags overdue invoices, and provides real-time financial reports—saving her another 3-4 hours per week.
In total, Sarah freed up 15+ hours per week—almost two full workdays—just by implementing AI tools. Now, instead of drowning in busywork, she spends that time developing high-value client strategies, networking, and actually growing her business.
How AI Helps You Focus on What Really Matters
Now, let’s apply Sarah’s lesson to your business. AI helps you eliminate distractions and focus on the things that move the needle. Here’s how:
1. Automate the Repetitive, Focus on the Big Picture
How much time do you spend scheduling meetings, answering the same customer questions, or handling paperwork? AI-powered tools like Calendly (for scheduling) and ChatGPT (for automated customer responses) take those tasks off your plate. Instead of spending hours juggling admin work, you can focus on growing your business and serving your customers.
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2. Smarter Marketing Without the Manual Effort
Marketing is essential but often time-consuming. AI-driven platforms like Jasper (for content creation) and Mailchimp’s AI tools (for email marketing) help you create campaigns, generate social media content, and even analyze customer behavior—all in a fraction of the time it would take manually. More impact, less effort.
3. Financial Management Without the Spreadsheet Headaches
Tracking expenses, managing cash flow, and forecasting revenue are critical, but they can also eat up hours every week. AI-powered platforms like QuickBooks and Xero automatically categorize expenses, generate reports, and even flag potential financial issues before they become problems. That means less time in spreadsheets and more time making strategic decisions.
4. AI as Your 24/7 Assistant
Imagine having an assistant who works around the clock, never takes a sick day, and doesn’t ask for a raise. AI tools like Zapier automate workflows—connecting different apps and systems so tasks happen automatically. Whether it’s logging invoices, sending reminders, or updating customer records, AI quietly works in the background while you focus on what only you can do.
5. Customer Service Without the Distractions
If you’re constantly answering calls and emails, you’re losing valuable time. AI-powered chatbots and email responders handle routine inquiries, allowing you and your team to focus on higher-value interactions. Your customers get quick responses, and you get more time for strategic work.
AI Isn’t Just a Tool—It’s a Time Machine
For small business owners, time is the one resource you can’t make more of. But AI gives you the next best thing—it helps you work smarter, not harder, so you can focus on what truly drives your success.
Think about your own business—what tasks eat up your time but don’t directly add value? That’s where AI can help.
I help entrepreneurs buy and sell remarkable businesses as well as help them plan their exits. If you would like to learn more about how much your company is worth and/or how to maximize the value of your business at exit, Click Here? to schedule an introductory call with me or feel free to email me [email protected].? I will help you discover how to find out if it’s the right time to exit and help you ask a higher selling price for your business.? All information is managed in the strictest of confidentiality.