AI Isn’t Coming for Your Job. But It’s Coming for Your Product

How AI Will Make Half of Today’s Software Obsolete

?? The Ripplebay Edge: The smartest move? Making one before AI forces your hand. The companies that win in AI aren’t waiting, they’re engineering their next move.

AI won’t take your job, but it will absolutely disrupt the product you’re building.

While most of the AI conversation focuses on automation replacing human roles, the bigger shift is happening at the product level. Entire categories of software are on the verge of extinction not because companies are failing, but because AI is fundamentally changing how users interact with technology.

The question isn’t whether AI will impact your product, it’s whether your product will survive the AI era.

If AI can replace your product, it will. HOPE isn’t a strategy.

Why Some Products Will Become Obsolete

AI is eliminating friction points in software, and many traditional products rely on those friction points to justify their existence.

Take customer service platforms. Ten years ago, companies built billion-dollar businesses on the idea that organizations needed structured ticketing systems for support. Then AI chatbots arrived. Now, LLMs (Large Language Models) can resolve issues instantly—without requiring a formal support workflow. If a chatbot can answer 95% of user queries without escalation, what happens to the software built around managing tickets?

This pattern is happening everywhere:

?? SEO & search optimization → AI-driven answers (ChatGPT, Perplexity, Google Gemini)

?? Customer support software → AI-led self-service (Intercom AI, Zendesk AI, Drift GPT)

?? Project management tools → AI-generated workflows (Notion AI, ClickUp AI)

?? BI dashboards → AI-driven insights (Tableau AI, Microsoft Copilot)

?? The Ripplebay Edge: Your competitive moat isn’t your software—it’s your ability to evolve faster than the market. If your product depends on structured workflows, get ready to watch them disappear.

The Disruption Is Already Happening

Industries that once seemed untouchable are now seeing AI-powered alternatives emerge. Here’s where we’re seeing major shifts:

1. Search & SEO-Driven Businesses → AI-Powered Answers

• Traditional search engines built an entire industry around SEO and ranking algorithms.
• Now, tools like ChatGPT, Perplexity, and Google Gemini are replacing search-based workflows with direct AI-driven answers.
• If your business relies on traffic from Google, what happens when users stop clicking links and just get AI-generated responses?

?? The Ripplebay Edge: If your product relies on visibility, your strategy isn’t marketing—it’s adaptability.

2. Customer Service Platforms → AI Self-Service

• Help desk tools and customer support ticketing systems monetize inefficiency—they thrive when customers need multiple touchpoints to resolve issues.
• AI chatbots are cutting human escalations by 70-90%, making traditional ticketing solutions less critical.
• Companies that don’t integrate AI-driven resolutions risk getting phased out.

?? The Ripplebay Edge: The best customer service is no service at all. If your product isn’t eliminating friction, AI will do it for you.

3. Productivity & Collaboration Tools → AI-Driven Automation

• Task management software like Asana, Trello, and Monday.com built their businesses around structured workflows.
• AI is changing the game by proactively suggesting, organizing, and automating workflows—reducing the need for rigid task structures.
• The companies that win will be the ones that let AI enhance, not replace, user workflows.

?? The Ripplebay Edge: Workflows aren’t the product, outcomes are. AI-native solutions win when they deliver results, not just processes.

What Product Leaders Should Be Doing Right Now

If your product solves a problem that AI can now handle, you’re at risk. The key to surviving the AI disruption isn’t to resist AI, it’s to rethink your product strategy around it.

1. Shift from Features to AI-Augmented Workflows

• Instead of asking, “What features should we add?”, ask “How should this workflow function in an AI-first world?”
• If you’re in productivity software, AI should be handling prioritization, task assignment, and project tracking automatically.
• If you’re in content creation, AI should be enhancing creativity, not just speeding up templated outputs.

?? The Ripplebay Edge: Features don’t drive value. AI-powered outcomes do.

2. Reposition Your Product as an AI-Augmented Solution (Not a Competitor to AI)

• If AI can replace your tool, pivot before it’s too late.
• Example: Canva could have been wiped out by AI-generated design. Instead, they integrated AI into their workflow, letting users generate images instantly.
• Companies that embrace AI as a core feature rather than treating it as a threat will win.

?? The Ripplebay Edge: Stop competing with AI. Start engineering it into your DNA.

3. Focus on AI-Enhanced Personalization

• The biggest AI winners will be the products that use AI to personalize experiences at scale.
• Example: Spotify, Netflix, and Amazon aren’t just AI-powered, they’re AI-personalized.
• AI should be learning from your users, adapting interfaces, and anticipating needs instead of just offering automation.

?? The Ripplebay Edge: Personalization isn’t a feature, it’s the foundation of every AI-native experience.

Final Thought: The AI Wave Isn’t Coming. It’s Already Here

AI won’t take your job. But it will force you to rethink your product strategy.

If you’re a product leader, now is the time to figure out whether your product is evolving or if AI will make it irrelevant.

The companies that survive won’t be the ones that fight AI. They’ll be the ones that integrate it so seamlessly that customers never need to leave their platform.

?? The Ripplebay Edge: The smartest move? Making one before AI makes it for you.

What’s your take? Is AI transforming your industry, or do you think the fears are overblown? Drop a comment!