AI Insights for Sales and Marketing: Seventh Edition

Welcome to the latest edition of our AI newsletter! In this edition of our newsletter we explore:

• OpenAI released new ChatGPT & DALL-E features
• OpenAI is expanding its Custom Model
• Google is considering to charge for its AI-powered search engine
• Company execs predict AI to reduce workforce sizes in the next five years
• Tech Giants team up to combat AI Job disruption
• Inside Big Tech's underground race to buy AI training data
• AI Tools and GPTs for Sales & Marketing
• Upcoming Courses and Events
• Prompts for Social Selling

The AI Latest News

• OpenAI released new features for ChatGPT & DALL-E. The two new features will allow users to edit images created by DALL-E within ChatGPT and let users see style prompts to get inspiration for their creations. Users can now access ChatGPT instantly without signing up, dive deeper into topics with highlighted links in responses for Plus, Team, and Enterprise plans, and secure their accounts with multi-factor authentication. Additionally, the new "Read Aloud" feature enables ChatGPT to vocalize responses on iOS, Android, and web platforms, making AI interactions more convenient and engaging.
• OpenAI is expanding its Custom Model program to help enterprises with bespoke AI models tailored to specific industries and tasks. Featuring assisted fine-tuning and custom-trained models, the program aims to maximize AI performance through collaboration and advanced techniques. Success stories include SK Telecom, which improved its customer service AI performance significantly, and Harvey, which developed a specialized legal AI tool that surpassed foundational models in expertise.
• Google is considering to charge for premium features on its AI-powered search engine. The tech giant may integrate these advanced search capabilities into its existing premium subscription services, which already include access to the Gemini AI assistant in Gmail and Docs. This initiative represents Google's first attempt to place core products behind a paywall while continuing to offer its traditional search engine for free. The move aims to position Google competitively in the rapidly evolving AI sector, amidst rivalry with OpenAI and Microsoft. Despite this potential shift, Google confirmed it is not considering an ad-free search experience, emphasizing ongoing development of new premium services to enhance its subscription offerings.
• A recent global survey involving 2,000 C-suite executives predicts a reduction in workforce size across thousands of companies due to the adoption of artificial intelligence within the next five years. This Adecco Group and Oxford Economics collaboration found that 41% of executives anticipate employing fewer individuals as AI technologies, including generative AI, become more integral to operations. While AI is seen as a significant disruptor in the workplace, there's a push towards reskilling and redeploying employees to leverage these technological advancements effectively. The survey, spanning 18 industries in nine countries, suggests a mixed impact on employment, with some companies planning to hire AI-skilled personnel while others look to internal redeployment to mitigate job displacement. Despite the optimism of some forecasts about AI creating new job opportunities, the reality of AI-driven layoffs in companies like Dropbox and Duolingo, and predictions of substantial job losses, particularly among white-collar professions, highlights the urgent need for workforce adaptation to the evolving AI landscape.
• The tech industry faces growing concerns over AI-driven job losses, with notable companies like Google and IBM already making cuts. In response, Cisco, Google, Microsoft, and IBM have formed the AI-Enabled ICT Workforce Consortium to tackle AI's employment impact and offer training. Despite these efforts, skepticism remains about the effectiveness of industry-led initiatives in mitigating job losses amidst AI advancements. With a significant portion of companies anticipating layoffs due to economic pressures and AI integration, the job market continues to shift, affecting professionals across sectors.

Inside Big Tech's underground race to buy AI training data

The race for AI training data is heating up among Big Tech, with Photobucket, a once-dominant image-hosting site, now negotiating to license its 13 billion photos and videos for AI model training. This marks a shift from tech giants' previous reliance on freely scraped internet data. The AI training data market, currently valued at approximately $2.5 billion, is projected to grow to nearly $30 billion within a decade, reflecting the urgent demand for diverse and legally compliant data to power generative AI models.

Significant transactions, such as Shutterstock's deals with Meta, Google, Amazon, and Apple, ranging from $25 million to $50 million, highlight the burgeoning trade in proprietary content. The emergence of AI data firms like Defined ai, charging $1 to $2 per image and $100 to $300 per hour of video, underscores the value of ethically sourced training data. As the industry grapples with copyright lawsuits and privacy concerns, the focus on acquiring high-quality, consent-based data signifies a crucial pivot towards responsible AI development and innovation.

Curated AI Tools and GPTs for Sales & Marketing

The right tools can transform how you engage with customers, analyze data, and optimize your strategies. Here's this edition's top list AI tools and GPTs poised for Sales and Marketing:

AI Tools:

• Visme is a simple yet powerful, all-in-one visual communication tool that allows you to create interactive presentations, infographics, visual reports, documents, and more via an easy-to-use drag-and-drop online platform. At 10 million users strong and growing, you can start your first project in minutes for free, even with no prior design experience.
• Social Media on Autopilot by Followrai With?Followr.'s automation tool, you can easily create engaging content and schedule a post to all social media.Followr lets you train its AI to tailor your messages based on specific audience insights. You can also track your analytics to make informed decisions. You can get started for free and get 50% off here.

• Bluedot: AI-powered Chrome extension for Google Meet. Press ?? to record, transcribe, and summarise your meetings with AI-generated notes adapted to your needs. It's AI tool can also help you write a follow-up email including the meeting summaries to send to your clients. You can get started for free.

Custom GPTS:

• LI Copilot: Assists in crafting posts, refining profiles, building personal brand & generating leads on LinkedIn
• Cold Email Crafter: This custom GPT helps you with drafting personalized cold emails and handle objections.
• Cold Calling Script Crafter: This custom GPT is expert in personalized cold calling scripts and strategies, tailored to your target prospect.

Upcoming Training Courses and Events

Our comprehensive range of courses, webinars and workshops are designed to empower Sales and Marketing professionals like you with the skills and knowledge needed to harness the full potential of ChatGPT and AI in your professional life.

Here is the list of our upcoming course offerings:

Live 4-hour Training Session: Certified Prompt Engineer

• Dates: April 18th-19th, 2024
• Session Details: A 2-day live interactive session, 2 hours each day, diving deep into the essentials of Prompt Engineering, designed for Sales & Marketing.
• Register today

Live 4-hour Training Session: Mastering ChatGPT and AI in Sales

• Dates: April 25th-26th, 2024
• Session Details: A 2-day live interactive session, 2 hours each day, diving deep into leveraging the full potential of ChatGPT and AI tools to boost your Sales process with real-world examples and case-studies.
• Register today

Prompts for Social Selling

Develop a LinkedIn strategy:

I want you like like you’re the world’s best LinkedIn marketer. I need help developing a targeted LinkedIn strategy for my [business/service]. My business goals are [goals]. My target audience is [target audience description]. My brand voice is [brand voice description]. Can you help me create a content plan that aligns with my brand voice and engages my target audience? Also, can you suggest how I can leverage LinkedIn's features such as groups, Pulse articles, and sponsored content to reach my target audience?

Optimize your LinkedIn profile:

I want you to act like you’re the world’s best LinkedIn marketer. I need help optimizing my LinkedIn profile for maximum discoverability and engagement. Can you help me craft a compelling headline that accurately represents my professional brand and expertise? Additionally, can you assist me in writing a summary section that showcases my unique value proposition and work experience? Finally, can you help me optimize my work experience section to highlight my most important achievements and skills?

Create compelling and informative content:

I want you to pretend like you’re the world’s best LinkedIn marketer. I need help developing a LinkedIn content strategy that positions me as an industry expert in [industry/niche]. The content should be compelling and informative, providing insights, tips, or advice that are relevant and valuable to my target audience, who are [target audience description]. Can you help me create a content calendar and come up with topics and formats that will engage my audience and build my professional reputation on LinkedIn?

LinkedIn DM:

Compose a personalized email to {a specific role or buyer} that starts with a brief mention of a common industry pain point or a recent industry event. Explain in how you came across their profile and felt compelled to reach out due to a specific aspect of their role. Introduce {your product or service} as a tailored solution that addresses their unique challenges, emphasizing the benefits with a focus on ROI and ease of integration. Conclude with an invitation for a brief call or demo, offering to share insights and examples of success stories from similar businesses in {industry}.

Looking to boost your Sales & Marketing with Generative AI tools?

Our training courses and GPTs can give you the boost you need:

• Training Courses and Free Webinars
• Free Resources and Prompts
• Free Custom GPTs for Sales & Marketing
• Subscribe to our Newsletter to get regular insights and actionable tips on leveraging ChatGPT and AI tools in Sales and Marketing.

Stay Ahead of the Curve

With AI continuing to redefine the sales and marketing landscape, staying informed is key to harnessing its potential. This newsletter is your guide to navigating the ever-evolving world of AI, ensuring your strategies remain innovative, effective, and compliant.

We look forward to bringing you more insights, tools, and trends in our next edition. Until then, here's to your success in leveraging AI to achieve your sales and marketing objectives!

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