AI Insights for Sales and Marketing: Eighth Edition

Welcome to the latest edition of our AI newsletter! In this edition of our newsletter we explore:

• The new GPT-4 Turbo is now available
• Elon Musk's xAI has recently introduced Grok 1.5 Vision
• Meta is testing its AI technology on WhatsApp and Instagram
• Elon Musk: Superhuman AI will be smarter than people next year
• HR Adopts AI
• AI Tools and GPTs for Sales & Marketing
• Upcoming Courses and Events
• Prompts for Personalized Outreach

The AI Latest News

• The new GPT-4 Turbo is now available to paid ChatGPT users. This latest model, trained on data up to December 2023, improves writing, math, logic, and coding abilities, ensuring responses are more direct and conversational. The upgrade is part of a broader release that includes GPT-4 Turbo with Vision, adding image understanding capabilities.
• Elon Musk's xAI has recently introduced Grok 1.5 Vision, an enhanced version of its AI model, Grok 1.5. This new model incorporates computer vision, enabling it to process and respond to visual media, a capability unveiled shortly after OpenAI announced its vision-enabled GPT-4 model. This multimodal upgrade significantly expands the model's applicability by enabling it to handle diverse visual inputs like documents, charts, screenshots, and photos.
• Meta is testing its AI technology on WhatsApp and Instagram in India and Africa, aiming to enhance user interaction. On WhatsApp users in the test regions can interact with Meta AI to organize schedules, search for recipes, and more, following an invite directly within their chats. The feature is rolling out slowly for Instagram - selected users can enhance their posts with AI-generated captions, filters, and hashtag suggestions.

Elon Musk predicts superhuman AI will be smarter than people next year

Elon Musk has adjusted his forecast for the development of superhuman Artificial Intelligence, predicting that AI smarter than any individual human could emerge by the end of next year. This prediction, announced during a livestreamed interview on his social network X, represents a significant advancement from his previous estimate that superintelligent AI would arrive by 2029. Musk noted, however, that this progress might be constrained by increasing power demands and shortages of advanced AI training chips. These limitations have shifted from a focus on chip availability last year to voltage transformer supplies this year, and are expected to become predominantly about electricity supply in the near future.

HR Adopts AI

The use of AI in Human Resources has seen significant growth, with approximately 25% of organizations now using AI to enhance HR functions, largely within the last year, according to a study by SHRM. AI adoption is most prevalent in large organizations and sectors such as technology, finance, and information.

Here are some key findings and statistics:

- Nearly 30% of organizations using AI have actively trained and upskilled employees to work alongside AI technologies.

- 61% of HR professionals are optimistic about the effective use of AI in their organizations.

- 56% believe AI will improve collaboration, and 75% agree it will increase the importance of human intelligence in the workplace over the next five years.

- The main applications of AI in HR include talent acquisition (64%), learning and development (43%), and performance management (25%).

HR leaders are exploring AI to drive productivity, enhance the employee experience, and foster innovation. However, 24% express concerns about AI leading to job displacement. As AI reshapes job roles, the focus shifts towards augmenting tasks rather than replacing jobs, aiming to evolve roles and enhance human-AI collaboration in the workplace.

Curated AI Tools and GPTs for Sales & Marketing

The right tools can transform how you engage with customers, analyze data, and optimize your strategies. Here's this edition's top list AI tools and GPTs poised for Sales and Marketing:

AI Tools:

• Cubeo.ai: Build and deploy your AI Assistants to automate routine tasks in Sales, Marketing, HR and beyond without coding, leveraging advanced LLMs like GPT-4. Simplify your workflows, increase productivity, and keep your team focused on what matters. Click "Notify Me" on their Product Hunt page for a 50% discount and an exclusive sneak peek before the official launch in May.
• Apollo.io is an AI-powered lead generation and sales automation tool. You can find perfect leads using the B2B database of over 270 million contacts and 73M companies, 65+ filters, or connect your CRM to keep existing records up-to-date automatically. It serves as a tool for prospecting, lead generation, contact database management, task management, sales automation and personalized outreach. It's AI-powered assistant tool helps sellers target the most relevant prospects and writing personlized emails. Sign up for free here.

• Simplified is an AI-powered app to design, write marketing copy, create videos, collaborate, and publish to socials—all in the same place. It helps over 2,000,000 creators, marketers and businesses to scale their marketing, streamline their workflows, and get work done in a few clicks.

Custom GPTS:

• Email and Phone Scout: This Custom GPT helps you find professional emails and phone numbers in seconds. It can also help with drafting cold emails and cold calling scripts.
• Cold Email Crafter: This custom GPT helps you with drafting personalized cold emails and handle objections.
• 10K Analyzer for Sales: A sellers best friend! This GPT analyzes documents, and helps sell strategically in SECONDS to create cold email and call messaging. Share a 10-K, financial discourse, investor call transcript, and let's start selling!

Upcoming Training Courses and Events

Our comprehensive range of courses, webinars and workshops are designed to empower Sales and Marketing professionals like you with the skills and knowledge needed to harness the full potential of ChatGPT and AI in your professional life.

Here is the list of our upcoming course offerings:

Live 4-hour Training Session: Mastering ChatGPT and AI in Sales

• Dates: April 25th-26th, 2024
• Session Details: A 2-day live interactive session, 2 hours each day, diving deep into leveraging the full potential of ChatGPT and AI tools to boost your Sales process with real-world examples and case-studies.
• Register today

Live 4-hour Training Session: Certified Prompt Engineer

• Dates: May 16th-17th, 2024
• Session Details: A 2-day live interactive session, 2 hours each day, diving deep into the essentials of Prompt Engineering, designed for Sales & Marketing.
• Register today

Prompts for Personalized Outreach

Cold Email:

Write a personalized outreach email to [prospect name] at [company name] introducing our [product/service] and highlighting 3 key benefits that would be most relevant to their business needs. Use a friendly, conversational tone.

LinkedIn Connection Request:

Craft a 50-word LinkedIn connection request to [prospect name] at [company name] that highlights a mutual connection or interest, and invites them to learn more about our [product/service].

LinkedIn DM:

Compose a personalized email to {a specific role or buyer} that starts with a brief mention of a common industry pain point or a recent industry event. Explain in how you came across their profile and felt compelled to reach out due to a specific aspect of their role. Introduce {your product or service} as a tailored solution that addresses their unique challenges, emphasizing the benefits with a focus on ROI and ease of integration. Conclude with an invitation for a brief call or demo, offering to share insights and examples of success stories from similar businesses in {industry}.

Looking to boost your Sales & Marketing with Generative AI tools?

Our training courses and GPTs can give you the boost you need:

• Training Courses and Free Webinars
• Free Resources and Prompts
• Free Custom GPTs for Sales & Marketing
• Subscribe to our Newsletter to get regular insights and actionable tips on leveraging ChatGPT and AI tools in Sales and Marketing.

Stay Ahead of the Curve

With AI continuing to redefine the sales and marketing landscape, staying informed is key to harnessing its potential. This newsletter is your guide to navigating the ever-evolving world of AI, ensuring your strategies remain innovative, effective, and compliant.

We look forward to bringing you more insights, tools, and trends in our next edition. Until then, here's to your success in leveraging AI to achieve your sales and marketing objectives!

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