AI Insights for Sales and Marketing: 13th Edition

Welcome to the next edition of our AI Insights for Sales and Marketing!

In this edition of our newsletter we explore:

• OpenAI rolls out Advanced Voice Mode (AVM).
• OpenAI has launched the OpenAI Academy.
• Meta has released Llama 3.2 and has enhanced its AI products.
• Google updated its Gemini AI model lineup.
• TIME has unveiled its 2024 TIME100 AI list.
• An unconstrained future: How generative AI could reshape B2B sales
• 10 Use-Cases of AI in Sales.
• How to Build AI Agents for Sales and Marketing in 40 seconds without coding.
• Curated AI Tools and GPTs for Sales & Marketing
• Prompts for Sales and Marketing

The AI Latest News

• OpenAI has begun rolling out its Advanced Voice Mode (AVM) to more ChatGPT Plus and Teams users, with access for Enterprise and Edu customers starting next week. The feature, which enhances the naturalness of voice interactions, now has a redesigned blue animated sphere icon. Five new voices—Arbor, Maple, Sol, Spruce, and Vale—have been added, increasing the total to nine. However, the Sky voice, previously showcased, was removed after legal concerns from Scarlett Johansson. The update also includes improved accent recognition and smoother conversations, though video and screen-sharing features are still pending release.
• OpenAI has launched the OpenAI Academy, a new initiative aimed at empowering developers and organizations in low- and middle-income countries to leverage AI for solving local challenges and driving economic growth. The Academy will provide training, technical guidance, and $1 million in API credits to help participants build innovative AI applications. It also aims to foster a global community of developers through collaboration and knowledge sharing. By supporting local talent, OpenAI seeks to ensure that AI technology is accessible and beneficial to diverse communities worldwide, enabling tailored solutions to local needs.
• Meta has released Llama 3.2, an advanced AI model with multimodal capabilities, allowing it to process both text and images. This release introduces new model sizes, including lightweight versions optimized for mobile devices, and larger models with enhanced vision capabilities. It also offers improved efficiency and performance, surpassing its predecessor, Llama 3.1, in tasks like summarization and image-text processing. The model is available for download on platforms like Amazon Bedrock and Hugging Face, making it accessible for a wide range of applications. has announced significant updates to its AI offerings, making them more interactive and beneficial for users and businesses alike.
• Furthermore, Meta has enhanced its AI products, allowing users to interact with Meta AI through voice on Messenger, Facebook, WhatsApp, and Instagram. New features include the ability to ask questions about photos, edit images, and create unique social media content. Meta is also testing AI-powered translation tools for Reels and expanding AI tools for businesses to improve customer engagement and sales. These updates make Meta's AI more interactive, useful, and accessible for both personal and business use.
• This week, Google updated its Gemini AI model lineup, introducing Gemini 1.5 Pro and Flash versions. These updates enhance performance in math, long-context handling, and vision tasks. Notably, Google also reduced the cost of using Gemini 1.5 Pro, cutting input token costs by 64% and output token costs by 52%. The new models offer twice the output speed and three times lower latency compared to previous versions, making them more cost-effective and efficient for developers. Additionally, Google unveiled AlphaChip, an AI-driven tool that accelerates chip design, already used to create advanced layouts for Google’s Tensor Processing Units (TPUs).
• TIME has unveiled its 2024 TIME100 AI list, recognizing the 100 most influential figures in artificial intelligence. The list features prominent leaders like Sundar Pichai of Google, Jensen Huang of NVIDIA, and Sam Altman of OpenAI, alongside creatives such as Scarlett Johansson and Marques Brownlee. The list also highlights policymakers and activists focused on AI ethics and safety. This year’s selection reflects the growing influence of AI across various industries, with the youngest honoree being 15-year-old Francesca Mani. The announcement follows a year of significant advancements and partnerships in AI, underscoring the technology's expanding role in global innovation.

An unconstrained future: How generative AI could reshape B2B sales

Generative AI is set to transform B2B sales, revolutionizing how sellers interact with customers and manage their operations. As businesses explore the potential of AI, early adopters are already witnessing significant improvements in efficiency and growth. Here’s what you need to know:

• AI’s Growing Impact: Over 85% of B2B sales leaders who have deployed generative AI report being "very excited" about the technology, citing benefits like enhanced efficiency and improved customer experiences.
• Adoption Is Just Beginning: Currently, only 21% of commercial leaders have fully implemented generative AI in B2B sales, while 22% have piloted specific use cases. However, widescale adoption is seen as inevitable.
• Potential Productivity Gains: McKinsey estimates that generative AI could add $0.8 trillion to $1.2 trillion in productivity across sales and marketing, building on existing gains from traditional AI tools.
• Pathways for AI in Sales:

As generative AI becomes more integrated into B2B sales, companies must stay agile, adapting their strategies and infrastructures to harness the full potential of this transformative technology.

10 Use-Cases of AI in Sales

With business moving faster than ever, AI is driving new approaches in sales. Generative AI and Large Language Models (LLMs) are at the forefront of this revolution, offering innovative solutions to age-old sales challenges. Let’s explore 10 powerful use-cases of AI in sales:?

• Intelligent Lead Scoring and Segmentation: AI analyzes customer data to predict which leads are most likely to convert, enabling more accurate lead scoring and segmentation.
• Personalized Sales Content Generation: Generative AI creates tailored sales content at scale, helping craft messages that resonate with individual prospects.
• AI-Powered Sales Assistants: Virtual assistants handle routine tasks, qualify leads, and schedule appointments, engaging with prospects 24/7.
• Predictive Sales Forecasting: AI analyzes historical and real-time data to predict future sales performance with high accuracy.
• Intelligent Call Routing and Prioritization: AI routes incoming calls to the most suitable sales reps based on caller history and rep expertise.
• Social Media Prospecting with AI: AI scans social media to identify leads and gather insights, helping reps engage with the right prospects.
• Real-time Sales Coaching: AI analyzes sales calls in real-time, providing instant feedback to improve customer interactions.
• Automated Follow-ups and Nurturing: AI automates follow-up processes, sending personalized messages to keep prospects engaged.
• Sentiment Analysis for Better Customer Understanding: AI gauges customer emotions across channels, helping tailor messaging for better engagement.
• AI-Driven Competitive Intelligence: AI monitors competitors and market trends, providing valuable insights to keep sales teams ahead.

How to Build AI Agents for Sales and Marketing in 40 seconds without coding

Creating AI-driven solutions for your business doesn’t have to be complex or time-consuming.

With Cubeo AI's AI Agent Builder, you can now build an AI Assistant tailored to your specific needs in just 40 seconds—without any coding skills required.

Simply type in your needs, and the AI Agent Builder will generate a customized AI Assistant with the necessary tools. You can fine-tune it to fit your specific requirements and seamlessly integrate it into your workflow.

Cubeo AI leverages powerful Large Language Models (LLMs) like GPT-4 and Claude 3, along with Retrieval-Augmented Generation (RAG) techniques, to ensure your AI Assistant is highly capable and efficient.

Whether you're looking to streamline processes in Sales, Marketing, Customer Service, or any other department, Cubeo AI’s no-code platform allows you to fine-tune and integrate the AI Agent seamlessly into your workflow.

Test the Agent Builder and start building your AI team today—just sign up with your email here. Get started for FREE here.

?? Explore Cubeo AI’s Agent Builder Tune in to this quick 3-minute podcast to learn how their AI Agent Builder simplifies the process with zero coding required. Listen Now

Curated AI Tools and GPTs for Sales & Marketing AI Tools:

• Taplio is?the all-in-one AI-powered LinkedIn tool?that makes it easy to build your personal brand. It?offers a wide range of features that help you grow, nurture and convert your LinkedIn network. Trusted by over 6,000 LinkedIn professionals, Taplio excels in?seamless content publishing, creating detailed metric reports, enhancing engagement, and managing content effectively. Get started here.
• Lemlist is a sales outreach tool that uses AI to help you run lead generation campaigns on email and LinkedIn. The multi-channel prospecting platform allows you to discover your next buyers from a B2B database of 450M+ contacts, obtain their verified emails, and create effective campaigns with AI. You can automatically create hyper-personalized multichannel sequences based on your value proposition, your recipient's infos. Get started for free here!
• Apollo.io is an AI-powered lead generation and sales automation tool. You can find perfect leads using the B2B database of over 270 million contacts and 73M companies, 65+ filters, or connect your CRM to keep existing records up-to-date automatically. It serves as a tool for prospecting, lead generation, contact database management, task management, sales automation and personalized outreach. It's AI-powered assistant tool helps sellers target the most relevant prospects and writing personlized emails. Sign up for free here.
• Heygen helps you produce studio-quality videos with AI-generated avatars and voices at scale. Create from scratch or use one of the many templates they've created. Professional AI videos can be done just by typing, clicking, dragging, that's it! Try it for free!
• aiCarousels lets you create Carousels in 30 Seconds. It can generate ideas, Posts, Caroussels, Images for LinkedIn and other social media channels from URLs, PDFs, Youtube Videos and other contents. They also offer list of 100% free social media tools for LinkedIn, Instagram, TikTok to boost your online presence. Get started for FREE Here.
• Gamma is a new app that helps people share and present their work. It is an alternative to traditional tools like PowerPoint and Google slides. You can create beautiful presentations, documents, and websites in seconds. No design or coding skills required! Get started for free here.

Custom GPTS:

• Cold Email Crafter: This custom GPT helps you with drafting personalized cold emails and handle objections.
• Cold Calling Script Crafter: This custom GPT is expert in personalized cold calling scripts and strategies, tailored to your target prospect.
• Email and Phone Scout: This Custom GPT helps you find professional emails and phone numbers in seconds. It can also help with drafting cold emails and cold calling scripts.
• Negotiation Master: Assists with Negotiation and Objection Handling, using the techniques of top experts like Chris Voss, Brian Tracy, Robert Cialdini.
• 10K Analyzer for Sales: A sellers best friend! This GPT analyzes documents, and helps sell strategically in SECONDS to create cold email and call messaging. Share a 10-K, financial discourse, investor call transcript, and let's start selling!

Prompts for Sales and Marketing

1. Conduct a detailed analysis of the primary factors driving customer purchasing decisions for {product or service type} within the {industry}, including both emotional and rational considerations. Provide insights on how {your product or service} can address these factors effectively.
2. Compile an in-depth report summarizing the top three critiques found in customer reviews for {your product or service}. Include suggestions for improvements or rebuttals that sales reps can use to address these points during sales discussions.
3. Identify and elaborate on the top three operational, financial, and strategic challenges currently facing businesses in {target buyer industry}. Develop a tailored argument for how {your product or service} offers solutions to these challenges, supported by case studies or success stories.
4. Compose a personalized email to {a specific role or buyer} that starts with a brief mention of a common industry pain point or a recent industry event. Explain in how you came across their profile and felt compelled to reach out due to a specific aspect of their role. Introduce {your product or service} as a tailored solution that addresses their unique challenges, emphasizing the benefits with a focus on ROI and ease of integration. Conclude with an invitation for a brief call or demo, offering to share insights and examples of success stories from similar businesses in {industry}.

Remember to customize these prompts with specific details about your product, industry, and target customers for more relevant and actionable responses.

Looking to boost your Sales & Marketing with Generative AI tools?

Our training courses and GPTs can give you the boost you need:

• Training Courses
• Free Resources and Prompts
• Free Custom GPTs for Sales & Marketing
• Subscribe to our Newsletter to get regular insights and actionable tips on leveraging ChatGPT and AI tools in Sales and Marketing.

Stay Ahead of the Curve

With AI continuing to redefine the sales and marketing landscape, staying informed is key to harnessing its potential. This newsletter is your guide to navigating the ever-evolving world of AI, ensuring your strategies remain innovative, effective, and compliant.

We look forward to bringing you more insights, tools, and trends in our next edition. Until then, here's to your success in leveraging AI to achieve your sales and marketing objectives!

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