AI Insights for Sales and Marketing: 10th Edition

In this edition of our newsletter we explore:

• OpenAI confirms GPT-5 is on the way: Here's what to expect
• Apple joins the AI gold rush
• AI Apocalypse? Major outage of AI services
• Google launches AI Academy for startups
• European Union's AI Act sets worldwide rules
• AI Apocalypse? Major outage of AI services
• McKinsey- A New Future of Work: The Race to Deploy AI and Raise Skills in Europe and Beyond
• Learn how to build AI Assistants without any coding!
• Curated AI Tools and GPTs for Sales & Marketing
• Prompts for Sales

The AI Latest News

• OpenAI has confirmed that GPT-5 is on the way , expected around mid-2024, sparking excitement in various sectors. GPT-5 will improve on GPT-4's ability to understand and generate language, making conversations with AI even more natural. It will also handle text, images, audio, and possibly video, creating richer and more detailed responses. OpenAI's Leopold Aschenbrenner and Microsoft's CTO Kevin Scott believe GPT-5 will handle complex, multi-hour tasks, like writing detailed reports and conducting thorough research. Scaling laws indicate that each new AI generation, including GPT-5, will be much more capable than the last, improving reliability and accuracy. This means GPT-5 will be a big upgrade from GPT-4, helping businesses and people complete complicated tasks more easily.
• Apple has announced Apple Intelligence, a new AI system for all its devices. Instead of creating its own large language model, Apple uses on-device small language models that can access established models like Chat GPT when needed. Reactions are mixed, with some praising Apple’s strategic approach and others questioning its immediate impact. Regardless, this move marks Apple's significant step into the AI era.
• On June 4th ChatGPT, Claude, and Perplexity all experienced downtime before returning to normal. It's unusual for major AI providers to be down simultaneously, which could indicate a broader infrastructure issue or cyberattack. Despite initial fixes, the AI platform faced recurring issues throughout the day, leading to widespread frustration as millions of users are dependent on AI for various tasks. Relying on a single AI provider can severely impact productivity during such outages. That’s where no-coe AI platforms like Cubeo AI steps in. Cubeo AI users could access ChatGPT during this downtime as the impact did not include the API. Most importantly, you can select from multiple models (including various GPT and Claude versions), ensuring your work stay uninterrupted.
• Google has introduced the "Google for Startups AI Academy : American Infrastructure" to bring AI technology to the public sector. The 12-week program offers hands-on training from AI experts and support for startups tackling issues in agriculture, energy, education, public safety, healthcare, and more. Participants will access AI tools, expert training, and industry connections. Applications are open until June 17.
• The European Union's AI Act , greenlighted recently, represents one of the first major attempts at regulating AI technologies. It includes bans on certain high-risk AI use cases, increased transparency in AI interactions, and the establishment of a complaint mechanism to enhance accountability and address concerns about misinformation and algorithmic bias.The flagship legislation follows a ‘risk-based’ approach, which means the higher the risk to cause harm to society, the stricter the rules. It is the first of its kind in the world and can set a global standard for AI regulation.?

McKinsey- A New Future of Work: The Race to Deploy AI and Raise Skills in Europe and Beyond

McKinsey's recent report highlights the significant impact of AI and automation on the labor market.

Here are the key takeaways:

- Impact of AI: Generative AI could automate up to 30% of work activities by 2030.

- Productivity: Fast adoption and effective redeployment of automated work could increase Europe’s annual productivity growth to 3% by 2030.

-12 Million Job Transitions: Europe and the U.S. will each require around 12 million occupational transitions by 2030.

- Tech Skills: Technological skills will see a rise in demand by 25% in Europe and 29% in the U.S. as AI integrates deeper into everyday business operations.

- Emphasis on Social Skills: There’s a projected increase of 11% in Europe and 14% in the U.S. for roles that require empathy and leadership, underscoring the value of social and emotional skills.

- High in demand Jobs: Demand for STEM and healthcare professions will grow by 17-30% - Decline in Routine Jobs: Roles in office support, production, and customer service are expected to see significant declines due to AI and automation.

- Focus on Retraining: Companies plan to retrain 32% of their workforce on average to meet skill.

AI and automation present significant opportunities for productivity and economic growth. However, proactive management of workforce transitions and skill development is crucial.

Want to Learn How to Build Custom AI Assistants without coding?

Join the training session by our partner Cubeo AI on June 12th. In this hour-long webinar, you'll learn the how to build AI Assistants and their transformative potential for Sales, Marketing, HR, and more. Register here .

Curated AI Tools and GPTs for Sales & Marketing

AI Tools:

• Cubeo.ai lets you Build and Train your AI Agents to automate routine tasks in Sales, Marketing, HR and beyond without coding. You can utilize multiple LLMs (including GPT-4, GPT-4.0 and Anthropic Claude models), ensuring your work stay uninterrupted even during AI outages happened recently. Get started for FREE here .
• aiCarousels lets you create Carousels in 30 Seconds. It can generate ideas, Posts, Caroussels, Images for LinkedIn and other social media channels from URLs, PDFs, Youtube Videos and other contents. They also offer list of 100% free social media tools for LinkedIn, Instagram, TikTok to boost your online presence. Get started for FREE Here.
• Apollo.io is an AI-powered lead generation and sales automation tool. You can find perfect leads using the B2B database of over 270 million contacts and 73M companies, 65+ filters, or connect your CRM to keep existing records up-to-date automatically. It serves as a tool for prospecting, lead generation, contact database management, task management, sales automation and personalized outreach. It's AI-powered assistant tool helps sellers target the most relevant prospects and writing personlized emails. Sign up for free here.
• Lemlist is a sales outreach tool that uses AI to help you run lead generation campaigns on email and LinkedIn. You can automatically create hyper-personalized multichannel sequences based on your value proposition, your recipient's infos. This saves you hours, avoid the blank-page anxiety and increases your reply rates. Get started for free here!

Custom GPTS:

• Negotiation Master: Assists with Negotiation and Objection Handling, using the techniques of top experts like Chris Voss, Brian Tracy, Robert Cialdini
• Email and Phone Scout: This Custom GPT helps you find professional emails and phone numbers in seconds. It can also help with drafting cold emails and cold calling scripts.
• Career Coach - Resume, Interview prep and Jobs: Helps you with personalize resume, cover letter, Interview prep, Job Search and building Personal Brand on LinkedIn

Prompts for Marketing:

• I want you to act as a marketing manager with 10 years of experience, working in [describe company] that sells [product/service type]. You will design and execute email campaigns to nurture leads, promote our latest [product/service type], and provide exclusive offers to our subscribers. Use segmentation and personalization strategies to increase open and click-through rates. My first suggestion request is 'I need a series of email templates for a drip campaign targeting first-time website visitors.
• We’re a [type of company] launching a new [what you’re launching] in three months and need to start building out the runway. Our audience is [describe audience]. Give me an outline for what we need to do for a successful launch. Create a marketing calendar for the different stages and milestones we’ll need to reach
• Here’s our latest whitepaper. We primarily market using [channels]. Give me at least 15 ideas for how we can repurpose this and turn it into a multichannel campaign.
• Here are our current mission and values statements [insert statements]. Help me develop four ideas for messaging I can use to bring this into our marketing campaigns and operational communications.
• Create an advertising campaign about [company, product, or service] targeting [target audience]. Include key messages and slogans and choose the best media channels for promotions.
• I am a [title] in a [describe company] that sells [product/service type]. We market to [audience] whose pain points are [list pain points]. What objections are they likely to have?

Ps. when using these prompts, include som details about your company, product, your target audience, industry, etc.

Looking to boost your Sales & Marketing with Generative AI tools?

Our training courses and GPTs can give you the boost you need:

• Training Courses
• Free Resources and Prompts
• Free Custom GPTs for Sales & Marketing
• Subscribe to our Newsletter to get regular insights and actionable tips on leveraging ChatGPT and AI tools in Sales and Marketing.

Stay Ahead of the Curve

With AI continuing to redefine the sales and marketing landscape, staying informed is key to harnessing its potential. This newsletter is your guide to navigating the ever-evolving world of AI, ensuring your strategies remain innovative, effective, and compliant.

We look forward to bringing you more insights, tools, and trends in our next edition. Until then, here's to your success in leveraging AI to achieve your sales and marketing objectives!

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