AI and Influencer marketing

Welcome to this week's newsletter!?

AI significantly changed a lot in the last year. And it’s just the beginning!?

In today’s newsletter let's see how AI is impacting Influencer Marketing.

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For more articles and cases visit our website!?

Let's go!

HOW TO LEVERAGE THE POWER OF AI FOR ADVERTISING PURPOSES

Artificial Intelligence (AI) offers an expansive range of advantages, profoundly influencing various sectors and global societies. Its ongoing evolution promises transformative impacts across numerous areas, including healthcare, education, transportation, and finance. AI's capabilities extend far beyond current applications, suggesting endless possibilities for future advancements. Is AI a beneficial asset? Read the whole article by our Chief Global Growth Officer Michael in 180 TechNews.

WILL ARTIFICIAL INTELLIGENCE REPLACE HUMAN CREATORS?

?Do you think AI will supplant human creators? While the rise of generative AI prompts speculation, the distinct and irreplaceable qualities of human influencers, such as their authentic personality and storytelling prowess, argue against an imminent takeover. The article discusses how the harmonious interplay between human creativity and AI capabilities may shape the future of content creation, unlocking unprecedented and authentic experiences for audiences worldwide. Read the whole article

THE WORLD'S FIRST REAL AI RULES ARE COMING SOON. HERE'S WHAT THEY WILL LOOK LIKE.

Governments across the world are at different stages of creating and enacting AI regulations. Across the globe, from the US and the EU to Brazil, lawmakers are urgently considering and, in China's case enacting, rules for managing artificial intelligence and reining in some of the more alarming use cases. The EU may be the first to enact generative AI regulation. China takes a more restrictive stance. The US has relied on industry experts, while the EU and Brazil aim to set up a categorical system. As the technology evolves, the regulatory approach may also need to adjust. Read the whole article?

AI AND CREATIVITY: ENEMIES OR ALLIES IN PERSONALIZED MARKETING?

In the creative realm, the creative landscape has been stirred by the latest advancements in generative AI. Copywriters, art directors, and designers find themselves navigating the swift changes and potential ramifications brought forth by AI tools. Detractors argue that this marks the demise of conventional creativity. While this perspective may hold surface-level validity, is AI genuinely heralding the demise of creativity as we know it? Or does it, in fact, open a doorway to an era where creativity flourishes by addressing the rising need for personalized brand experiences? Read the article?

THE FUTURE OF CONTENT CREATION FOR INFLUENCER MARKETING WITH AI

As AI technology advances, more and more companies are incorporating it into their marketing strategies. In the case of influencer marketing, AI is being used to streamline and automate various aspects of the content creation process, from finding the right influencer to creating and publishing content. This rise of AI in influencer marketing is changing the way content is created and distributed and is having a profound impact on the industry as a whole. What future holds for the dynamic and rapidly evolving influencer marketing industry? Read the article?

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