The AI Hype is Over (Here's Why It's a Good Thing...)

The AI Hype Train has left.?

(Even VC’s are moving back to Crypto.)?

This happens with every new technology.?

• It happened with the steam engine.
• It happened with the computer.?
• It happened with the internet.?

But here’s the good news.

All the winners are made in this period.?

• When no one is looking.
• When no one is paying attention.?

Winners are quietly building.?

Think 亚马逊 after the internet bubble popped.?

You can be that winner in 2025 & beyond.

(Especially as a solopreneur)??

Here’s why…

In 2022 Gartner already foretold this would happen.?

Generative AI, LLM’s and Robotics that we see happening today are the peak of inflated expectations.?

We are now slowly entering the “Trough of Disillusionment” where most are realising that 90% of AI has been oversold and underdelivered.?

(Except brandbeam.ai of course ??)

This means that most people’s attention will divert away from AI.?

Not realising that…

Even if AI was to stop developing today??

There’s already enough technology here to 100X yourself.?

So…

Here are 3 ways you can use this to your advantage to win in 2025 & beyond:

1) Triple Down on Personal Branding

When everyone else is looking the other way, it’s your chance to stand out.?

Use AI to amplify your voice:?

• Leverage tools like ChatGPT to write content, brainstorm ideas, or help you with research.?
• Use platforms like Jasper to generate high-quality blog posts and long-form scripts
• Take advantage of brandbeam.ai to create engaging short-form video content with your AI Avatar without needing to be on camera ever again.?

For example...

On Monday my LinkedIn post gained 46,031 impressions and almost 600 engagements...

It was made with brandbeam.ai which was trained on my courses and articles.

The only thing I needed to do was approve it in the portal to go live.?

Such little time and energy spent, and yet maximum impact.

Personal branding is your moat.?

Because no one can copy it.?

The more consistently you show up, the more top-of-mind you’ll be when the hype comes back around—and trust me, it will.

So right now, while everyone else is distracted?

You have a golden opportunity to build your personal brand stronger and faster.?

Just look at Gary Vaynerchuk .

He used social media when others ignored it, building his brand and influence exponentially, which led to a $200M Vayner Media empire.?

Or take a look at Ali Abdaal .?

He leveraged consistency on YouTube to build a personal brand that paved the way for multiple revenue streams netting $4M a year.?

You could do the same with AI tools to 100X yourself (without a big team).?

2) Master the Tools—Before Everyone Else Realises They Need Them

While everyone’s distracted, now is the time to master the AI tools that can automate your workflows, speed up your content creation, or even build new digital products.?

The crazy thing is that 50% of the global population have never even used AI once, and only 25% of the population use it for work because it exists as a chatbot or an internal tool.

This means the vast majority of the people in the world are still sleeping on AI.?

Whether it's using AI to schedule posts, generate sales copy, or create illustrations, learning these tools now means you’ll be years ahead when the hype cycle starts to rise again.

Consider some of these AI tools:

• Notion AI for organising your notes, managing projects, and generating ideas.

• Ideogram AI for stunning visual content, turning prompts into art to elevate your brand aesthetics.

• Zapier AI to connect different apps and automate repetitive tasks, freeing up your time.

Think of it like Amazon quietly building distribution networks while everyone else was licking their wounds after the dot-com crash.?

By the time attention returns to AI, you’ll have developed skills and systems that are miles ahead of the competition.?

3) Create Content That Educates and Builds Trust

AI is here to stay.?

But in this period of disillusionment, people will be confused about what’s real, what works, and what’s just noise.?

You can cut through that fog by creating content that educates and builds trust.

Share what you're learning, even if you're not an "AI" creator.

For example:

• Document how you're using AI to build your brand or streamline your workflows.?

• Show how you use brandbeam.ai to easily generate short-form videos on autopilot, making content creation way less intimidating for introverts.?
• Create tutorial videos showing how you use tools like Canva AI to can help others design marketing materials easily in your own niche. ?

You get the idea.?

Be the voice of reason in a sea of hype and you’ll earn trust.

Because trust is currency that will always be in demand, no matter what stage of the hype cycle we’re in.

Take a look at someone like Justin Welsh .

He consistently shares his insights on LinkedIn about building a personal brand.

He’s built a trusted audience by being transparent about his journey.

Now he's reaching $10M as a solopreneur.?

You can do the same by sharing your wins and even your struggles with AI tools.

In Summary

Remember…

The hype will return.?

It always does.?

But the winners—the real winners—will be the ones who put their heads down and built while everyone else was chasing the next shiny object.

So while the crowd moves on, stay the course.

Build. Learn. Grow.

And when the world turns its head back to AI during the “Slope of Enlightenment”?

You’ll be ready.

Positioned not as someone just starting out, but as someone who’s already won.

See You Next Friday ??