AI & The Higher Ed Marketer
Bart Caylor
Higher Ed Marketing Expert | Generative AI Evangelist | President/Founder Caylor Solutions & The Higher Ed Marketer | Best Selling Author | Podcast Co-host | Trusted Advisor, Partner & Teacher
For the week ending November 16, 2023
Featured Articles:
Generative AI in Marketing: A recent article on HBR highlights the potential of generative AI in transforming marketing. It discusses the reluctance of marketing leaders to embrace this technology, despite its promise to revolutionize various aspects of marketing. "5 Ways Marketing and Sales Leaders Can Embrace GenAI" at HBR.org
University of Texas (UT) - The Year of AI: The University of Texas has declared 2024 as 'The Year of AI'. UT plans to prioritize AI research and education, showcasing its leadership through events like SXSW, new partnerships, and collaborations across UT Austin. This initiative builds upon UT's longstanding involvement in AI, including the launch of new online master's programs in AI and the establishment of AI research centers and labs. Read press release at utexas.edu
Students and AI Literacy: A gap exists between students' desire to learn about AI and what schools currently offer. A survey shows that 72% of students want to learn about responsible AI use, but less than half receive such guidance from schools. "Students Want to Learn More About AI. Schools Aren't Keeping Up.
OpenAI's Subscription Service Pause: OpenAI, known for its GPT models, has temporarily paused accepting new users for its paid ChatGPT Plus service. This decision comes in response to the overwhelming demand for the service. Read more at brandequity.com
AI-Powered Tools for Digital Marketing: GA4 Commander, an AI-powered tool, assists in navigating Google Analytics 4, enabling data-driven decisions to optimize digital marketing efforts. The importance of keeping up-to-date with SEO AI tool advancements and algorithm updates is also stressed to improve search engine rankings and drive organic traffic. More at DMNews.com
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Overheard
"I would stop completely using Facebook, Twitter and LinkedIn for two weeks until I became the smartest person in the office about how the AI tools work." Seth Godin, 2023
Become the Smartest Person in Your Campus Office:
Get Your AI-Summit Digital Pass and Learn from the Leading Higher Ed Marketers
If this gets you thinking that you need to get up to speed, be sure to download the digital pass from our recent AI Summit: 8 hours of pragmatic training on how to use new AI tools like ChatGPT and MidJourney for your higher education marketing needs. Includes teaching and demonstrations from: